Increased Business, Recruitment are Directly Proportional

ATA Staff June 13, 2011

It's no surprise that the future of archery lies in recruiting younger shooters to keep the sport alive, and that community programs hold the key to more participation. Not only will recruiting invigorate the sport for generations to come, but it's also directly proportional to increased business. The more you recruit, the more shooting supplies people need. In turn, the more business comes through your door. With this in mind, archery retailers are increasingly finding opportunities to…

Opryland Helps Fuel Nashville Archery

ATA Staff March 3, 2011

NEW ULM, Minn. - In a deal negotiated by the Archery Trade Association (ATA), Gaylord Opryland Hotel has donated $100,000 to the Tennessee Wildlife Resources Agency (TWRA) and those funds are making it possible for thousands of Nashville area students to explore the sport of archery.  The funding, from the Gaylord Entertainment Foundation and provided through the Gaylord Opryland Hotel, was donated in $25,000 annual contributions. These contributions were a result of a negotiation between the…

Newly Formed Council Aims To Attract New Shooters, Hunters

ATA Staff November 17, 2010

Hunting and shooting in America, some contend, could be at a crossroads. No question, it is in the sights of those who prefer seeing both activities go away. While a decline in hunter participation numbers suggest, perhaps, the downward trend is beyond this proverbial crossroad and inching downhill, the Archery Trade Association (ATA) is helping orchestrate a u-turn. Jay McAninch, president and CEO of the ATA, has been a key player in forming the newly established Council to Advance Hunting and…

Explore Bowhunting program aims to get Oklahoma kids back outside

ATA Staff September 8, 2010

The ATA offered Oklahoma's first Explore Bowhunting workshop on this summer at the Sycamore Springs Ranch in Locust Grove. Ten schoolteachers and four stage agency employees participated. “Each one of those participants will now play an important role in helping more young people become involved in the outdoors by instructing them in the sport of archery,” said Emily Beach, manager of education and research for the ATA. Explore Bowhunting workshops familiarize adult educators with…

Load More