Khatuna inspired

Olympic Archer Featured in ESPN The Magazine’s Body Issue

ATA Staff July 8, 2015

As Archery 360 reported on June 30, Khatuna Lorig was selected to appear in ESPN The Magazine’s Body Issue. While the special issue hits newsstands July 10, an exclusive, online preview was filed earlier this week.And, oh boy, does Lorig deliver. She shows what a 41 year-old body could be and, in her case, very strikingly, is.Photo Credit: ESPN.comFrom ESPN.com, in Lorig’s own words:Basically from sixth grade on, I wasn't in school, I was training. Archery was…

Compound Bow shot

Compound Bows No. 1 with Both Genders

Patrick Durkin June 19, 2015

But Women More Likely than Males to Shoot CrossbowsNearly 60 percent of America’s 5.8 million female archers in 2012 shot compound bows, which is 20 percentage points lower than compound-bow use among the nation’s 13.1 million male archers.Those data are from a comprehensive study conducted on behalf of the Archery Trade Association by the Responsive Management research firm of Harrisburg, Virginia. The survey, which was based on 8,335 randomly selected calls to cell phones and…

Archer carver county minnesota

Do Community Archery Parks Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths.But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby.Cabin Fever, Victoria,…

Certified at the 2015 ATA Trade Show

5 Reasons to Become a Certified Archery Instructor

Jennifer Mazur June 13, 2015

Is it worth your time and effort to become a certified archery instructor? The answer might depend on your plans for the future, such as who and how many archers you plan to teach, and how often you plan to teach them. Your decision may also benefit from understanding that archery classes can be a pathway to profit.Assuming you’re “certifiable,” here are five reasons to take this exciting step.1. CredibilityCertification is necessary to teach kids any outdoor skill these…

Load More