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Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Amy Hatfield May 24, 2014

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans. Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to…

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USA Archery Membership Grows by 77 Percent, Benefits ATA

Shannon Rikard May 22, 2014

USA Archery – the governing body of U.S. Olympic teams – experienced a 77 percent membership surge the past 12 months, which is good news for the archery industry and the Archery Trade Association. In addition, the new Explore Archery program – a joint effort between USA Archery and the ATA – is poised to ignite even more growth within the archery industry. Explore Archery further expands ATA outreach programs such as Archery360.com, Explore Bowhunting, Explore Bowfishing…

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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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Explore Archery Poised to Ignite Growth

ATA Staff May 16, 2014

In the past year Archery360.com, along with the Release Your Wild campaign, has engaged millions of people and now, with Explore Archery, our retailers will have something to offer them so they can get into archery. - Jay McAninch, ATA CEO/President.

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