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ATA Signs Multi-Year Deal with Indy for ATA Show

Shannon Rikard May 6, 2014

The ATA Trade Show will be held in Indianapolis for seven of the next nine years, beginning in 2015. ATA President/CEO Jay McAninch signed the long-term deal during a ceremony April 25 in Indianapolis. More specifically, McAninch signed two contracts – with Visit Indy and the Indiana Convention Center – to hold the Show in Indy in 2015, 2017, 2018 and 2020 to 2023. Indianapolis Mayor Greg Ballard attended the ceremony to voice his support for ATA’s commitment to Indianapolis and…

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Q&A with Scott Shultz, ATA Board Chair:

ATA Staff April 21, 2014

Scott Shultz, president/owner of Robinson Outdoor Products, took over as chair of the ATA Board of Directors on April 1. Shultz was elected to the Board in March 2012 to serve his first three-year term. Soon after, the Board elected him as one of its two vice-chairs. He served in that role the past two years. Shultz has owned Robinson Outdoor Products since 2002 and he acquired Whitewater Outdoors in 2003. Upon his election as ATA Board chair, Shultz shared a few thoughts on the ATA and its mission.…

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Young Archers Compete in “Battle of the Boroughs”

Shannon Rikard March 3, 2014

A mid-February tournament in Brooklyn, N.Y., demonstrated how urban settings can foster archery growth and popularity, just as rural America has traditionally fostered a strong tie between its open space and bowhunting.  MyFoxNY reported that the ninth annual Battle of the Boroughs Archery Tournament drew more than 100 students who trained hard for the competition. "Organizers [said] archery is about more than hitting the bull’s-eye. They say it teaches [athletes] focus and…

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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

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