Ram trucks   archery   bowhunting women

Ram Trucks Champions Women, Bowhunting

ATA Staff April 29, 2015

Would bowhunting have a place in a commercial like this three years ago? Probably not.It’s a truck commercial about trucks. And courage. And … women.Eva Shockey appears at minute marker :43 as the commercial’s voiceover says, “You can break a stereotype ... " Here’s what Teresa Johnson posted to Archery 360, the consumer site created by the ATA to appeal to young people — particularly women — interested in archery and…

archery park guide

41 Pages of Archery Park Know-How

Amy Hatfield April 15, 2015

The Archery Park Guide, developed by the Archery Trade Association (ATA), offers 41 pages detailing how to build a community archery park. The Guide includes site plans and recommendations, tips from city and state officials who have already built parks and case studies from a variety of different locations. Information on risk management and a breakdown of each park's amenities and costs (where available) are also features of this park guide.

Hires

In the News: Archery Is In, Booth Babes Are Out and Arizona Is Heating Up!

Amy Hatfield April 10, 2015

While archery is in, booth babes appear to be out (at least for one trade show).Trade-show, professional models, often referred to as booth babes on the trade show circuit, are hired by exhibitors to lure show attendees to booths, most notably used (it appears) in the tech industry. Fortune.com reports that attendees of tech-related trade shows and conferences have begun to complain about show models.From the Consumer Electronics Show to Mobile World…

Luke Bryan

Cabela’s To Host Rematch: Luke Bryan vs. Justin Moore

Katelyn Rutland April 9, 2015

A week ago country music superstar Luke Bryan took to Twitter and released an archery challenge, exclaiming he wanted to “Play It Again.” Fellow country artist Justin Moore and ATA-member company Cabela’s picked up that arrow and shot it right back. The result? An archery challenge of bull’s-eye proportions.Luke Bryan has an extensive trophy collection. One trophy he doesn’t have? The ACM and Cabela’s Great Outdoors Archery Event trophy. Cabela's,…

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