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ATA Social Media Bootcamps Can Help You Gain Customers and Cash

Shannon Rikard December 18, 2014

Love it or hate it, social media can strengthen your brand and increase your company’s visibility. But starting accounts on Twitter, Pinterest, Facebook and/or Instagram – much less posting fresh content and determining if your posts reach your customers – can be daunting. Have no fear! Social Media Bootcamps at the 2015 ATA Trade Show in Indianapolis help you understand social media’s benefits, and explain how to take advantage of them. The Bootcamps are among the Show’s…

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Archery Manufacturers: ATA Can Help You Reach International Retailers

Shannon Rikard December 15, 2014

The ATA Trade Show offers prime opportunities for manufacturers to meet and cultivate relationships with international retailers. Surprised? Known as the archery and bowhunting industry’s largest and most inclusive event, the ATA Show is where retailers and manufacturers connect, analyze new products and write orders. This three-day event is jam-packed with opportunities to see the industry’s latest and greatest offerings. Some overlook the Show’s international appeal, but many…

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Martin Archery Reborn

Carolee Anita Boyles December 9, 2014

Martin Archery was near extinction two years ago. The iconic American company, started in 1951 by Gail Martin and his wife Eva, fell on hard times after Martin died in July 2013. The company’s assets were about to be auctioned off. That’s when Rich Weatherford stepped in. As a seasoned executive with experience in other industries, Weatherford saw potential in the venerable company. “I had worked in the Fortune 500 world,” he said. “I’d hit a point in my life…

Holidays events boost archery retail sales

Holidays & Events Are Retail Money Makers

Carolee Anita Boyles November 25, 2014

The value of seasonal sales is clear in some market segments. Perhaps the most obvious is Christmas trees, as all manner of retailers scramble to stock and sell them between mid-November and Dec. 25. Although many archery retailers adeptly capitalize on sales around hunting season, they often miss less obvious ways to tie sales to seasons and events. “Retailers can drive additional traffic into their shops with just a little planning,” said Amy Hatfield, communications coordinator for…

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