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ATA Seminars Improve Performance and Bow Balance

Shannon Rikard December 24, 2014

The Archery Trade Association is offering 30 FREE seminars at the 2015 ATA Trade Show in Indianapolis. The seminars cover many topics, including social media, range management, and shooting techniques. Seminars are held daily during the Show, Jan. 8 to 10, from 7:15 a.m. until 8:15 a.m. in rooms 130 to 139 of the Indiana Convention Center. These classes allow Show attendees to ask questions, get answers and improve their business opportunities with help from industry professionals. Download…

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ATA Social Media Bootcamps Can Help You Gain Customers and Cash

Shannon Rikard December 18, 2014

Love it or hate it, social media can strengthen your brand and increase your company’s visibility. But starting accounts on Twitter, Pinterest, Facebook and/or Instagram – much less posting fresh content and determining if your posts reach your customers – can be daunting. Have no fear! Social Media Bootcamps at the 2015 ATA Trade Show in Indianapolis help you understand social media’s benefits, and explain how to take advantage of them. The Bootcamps are among the Show’s…

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Archery Manufacturers: ATA Can Help You Reach International Retailers

Shannon Rikard December 15, 2014

The ATA Trade Show offers prime opportunities for manufacturers to meet and cultivate relationships with international retailers. Surprised? Known as the archery and bowhunting industry’s largest and most inclusive event, the ATA Show is where retailers and manufacturers connect, analyze new products and write orders. This three-day event is jam-packed with opportunities to see the industry’s latest and greatest offerings. Some overlook the Show’s international appeal, but many…

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Martin Archery Reborn

Carolee Anita Boyles December 9, 2014

Martin Archery was near extinction two years ago. The iconic American company, started in 1951 by Gail Martin and his wife Eva, fell on hard times after Martin died in July 2013. The company’s assets were about to be auctioned off. That’s when Rich Weatherford stepped in. As a seasoned executive with experience in other industries, Weatherford saw potential in the venerable company. “I had worked in the Fortune 500 world,” he said. “I’d hit a point in my life…

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