Bowfishing BOTE

Shops! Share It: Bowfishing Content to Kick Off Summer

Patrick Durkin May 26, 2015

Occasionally, some of the stories we post to archerytrade.org aren’t written for you, the ATA member. But, instead, are posted so the ATA member will “steal” the content to post to its shop’s Facebook page or website. The idea is for the ATA to help you build that relationship with your customer using web content that’s informative or engaging. A good content strategy for your social pages and website is really about one, simple thing: Constantly touch base with your…

Mother's Day

One Archery Shop Gets Creative with Mother’s Day

Amy Hatfield May 8, 2015

Brian’s Archery Shop takes the prize for savvy marketing and creativity with its recent product promotion. Designed to capitalize on a holiday some archery shops dismiss — Mother’s Day — the New Hampshire shop has mom in mind. So what’s the special, holiday gift? An arrow bouquet, of course! Photo courtesy of Brian’s Archery Shop The shop’s email teaser reminds customers that this archery-themed bouquet will “definitely outlast real flowers.”…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck. Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother; he's…

Homepage pic

What ESPN Teaches Us About Web Design

Amy Hatfield April 16, 2015

Most archery companies want a website that attracts and gathers potential customers and then gets them to do something: like buy a bow. But often, particularly with small business, a lack of resources, time and expertise make it difficult to keep up with user-preferences, which lead to users going elsewhere. One way to offset the lack of expertise is to watch what the big dogs are doing, identify the latest techniques used and then, yeh, basically copy them without shame. Earlier this month,…

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