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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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Birthday Parties or Not So Much?

Carolee Anita Boyles August 28, 2014

Archery retailers are always looking for unique ways to engage and involve new customers. Some shops are taking a page from the playbook that bowling alleys and skating rinks have used for years by offering birthday parties. Nicole Nash, program specialist for the Archery Trade Association (ATA), thinks all retailers should try birthday parties. “It’s all about trial and error,” she said. “Retailers will find out what works for them. Reaching out to new user groups is always…

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How to Find Free Archery Pictures to Use for Advertising

Shannon Rikard July 25, 2014

Interesting photos on your store’s website can capture more attention than if you simply list specifics about your inventory, lessons and classes. When appealing to potential customers, you must show – not just tell – how much fun archery can be. You can and should explain that your shop’s recreational archery classes are fun, safe and beneficial. Photos reinforce those messages and add an extra dimension to your website or advertisements by helping customers imagine themselves…

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5 Reasons Social Users are as Diverse as Your July 4 Fireworks Display

Amy Hatfield July 5, 2014

Yesterday was July 4, Independence Day, which happens to have a lot in common with social media. I know what you’re thinking: “Hatfield, you’re trying too hard.” Maybe. But the thing is, America and American independence is all about the freedom to be your own person and do your own thing. This structure allows us to be diverse religiously, ethnically, professionally and personally. If we want, we can be the weirdo down the street with a hidden bunker full of food and resources.…

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