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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

La-et-ct-box-office-hunger-games-catching-fire-001 image by lionsgate

‘Hunger Games’ Breaks Records, Archery Wins

Shannon Rikard December 12, 2013

By the time “The Hunger Games: Catching Fire” blazed into theaters Nov. 22 and broke box office records shortly after, fans of the series – and the media – had been whipped into frenzied anticipation for months. Those associated with the movie will certainly benefit from its worldwide success, but the biggest winner is the sport of archery. Two days before the movie premiered, USA Archery, the national governing body for Olympic archery, released overwhelmingly positive growth…

Outtake-katniss1-photo-by-lionsgate-1

Movie Hype Is Boosting Archery Participation & Equipment Sales

Amy Hatfield November 29, 2013

Archery is the new curling. That’s what NBC President Alan Wurtzel said to put context around soaring archery ratings at last year’s Olympic Games. But, frankly, archery has way more going for it than curling. For one thing, archery has Jennifer Lawrence, while curling has a name with too many distracting meanings. An impromptu search of the keyword “curling” on Twitter revealed this as the most recent tweet posted that mentions "curling": I feel like curling up…

Archery Trade Association

18.9 million Americans Participate In Archery

Shannon Rikard August 9, 2013

The first nationwide archery survey showed that 18.9 million Americans age 18 and older participated in archery and/or bowhunting in 2012. The Archery Trade Association (ATA) recently released the results of the new survey, which was conducted in the same way as Gallup polls. The findings about archery participation and equipment use are scientifically accurate and not estimates from other data.

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