Archer carver county minnesota

Do Community Archery Ranges Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths. But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby. Cabin Fever, Victoria, Minnesota Five…

Certified at the 2015 ATA Trade Show

5 Reasons to Become a Certified Archery Instructor

Jennifer Mazur June 13, 2015

Is it worth your time and effort to become a certified archery instructor? The answer might depend on your plans for the future, such as who and how many archers you plan to teach, and how often you plan to teach them. Your decision may also benefit from understanding that archery classes can be a pathway to profit. Assuming you’re “certifiable,” here are five reasons to take this exciting step. 1. Credibility Certification is necessary to teach kids any outdoor skill these days.…

WYAC Mural

In The News: From CNBC to Rio, Archery Is Everywhere

Katelyn Rutland June 5, 2015

Downtown Range Honors Late Husband, Spreads Love of Archery Through Free Introductory Lessons Audrey Berning-Matell honored her late husband’s dreams earlier this month by opening AJ Archery in downtown Toledo, Ohio. The new archery shop, formerly a charter-school gymnasium, features a 12-lane tournament-length range with an office and workshop space for equipment repairs. The Blade reports: Audrey Berning-Matell and her late husband, Matt, shared a limitless enjoyment of the outdoors. They…

decorative ideas

Archery Parties and Add-Ons Made Easy

Shannon Rikard June 2, 2015

Offering archery parties is undoubtedly an excellent way to maximize your archery shop’s shooting range and earn extra income. Just ask ATA member-retailers who, like bowling alleys and skating rinks, are making archery parties one of the many ways they engage and involve new customers. Michelle Zeug, ATA’s director of archery and bowhunting programs says any archery shop that offers archery parties should list vital party details on the store’s website. Your website will help…

Load More