Archery is the new curling. That’s what NBC President Alan Wurtzel said to put context around soaring archery ratings at last year’s Olympic Games. But, frankly, archery has way more going for it than curling. For one thing, archery has Jennifer Lawrence, while curling has a name with too many distracting meanings. An impromptu search of the keyword “curling” on Twitter revealed this as the most recent tweet posted that mentions "curling": I feel like curling up…
The first nationwide archery survey showed that 18.9 million Americans age 18 and older participated in archery and/or bowhunting in 2012. The Archery Trade Association (ATA) recently released the results of the new survey, which was conducted in the same way as Gallup polls. The findings about archery participation and equipment use are scientifically accurate and not estimates from other data.
The Texas Parks and Wildlife Department (TPWD) reports runaway success with its efforts to grow archery less than a year after it joined forces with the Archery Trade Association to hire a specialist to run the program. Leaders in Texas are setting up archery programs for long-term success and capitalizing on increased interest in archery and bowhunting by following three principles: educate leaders, promote bowhunting and build facilities.
Copper John Corp., an Archery Trade Association member, has something to be proud of: a new deal with Troy Gentry of country music duo Montgomery Gentry. Gentry is an avid hunter and co-owns patented bow site technology with Jeremy Hall, inventor and owner of ATA-member retailer The Archery Den in Franklin, Tenn. Gentry and Hall finalized a licensing and promotional agreement with Copper John Corp. of Auburn, N.Y. The deal also includes a celebrity endorsement for Gentry.