Simonq

Must You Pay Facebook so Customers Can See Content You Share?

Teresa Johnson July 24, 2015

So there’s a popular misconception in the social-media universe that you must pay to “promote” your Facebook posts if you want your audience to see them.Wrong.Here’s the truth: Average Facebook engagement is generally somewhat low, as an overall percentage of likes. For example, the Archery 360 Facebook page has over 110,000 likes, but high-performing posts get maybe 1,200 likes and comments.However, “Reach” – which quantifies how many people SEE…

archery event

How To Throw A Money-Making Archery Event

Shannon Rikard July 7, 2015

Offering archery parties is undoubtedly an excellent way to maximize your archery shop’s shooting range and earn extra income. Just ask ATA member-retailers who, like bowling alleys and skating rinks, are making archery parties one of the many ways they engage and involve new customers.Michelle Zeug, ATA’s director of archery and bowhunting programs says any archery shop that offers archery parties should list vital party details on the store’s website. Your website will…

Archer carver county minnesota

Do Community Archery Ranges Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths.But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby.Cabin Fever, Victoria,…

Certified at the 2015 ATA Trade Show

5 Reasons to Become a Certified Archery Instructor

Jennifer Mazur June 13, 2015

Is it worth your time and effort to become a certified archery instructor? The answer might depend on your plans for the future, such as who and how many archers you plan to teach, and how often you plan to teach them. Your decision may also benefit from understanding that archery classes can be a pathway to profit.Assuming you’re “certifiable,” here are five reasons to take this exciting step.1. CredibilityCertification is necessary to teach kids any outdoor skill these…

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