Bowhunting doesn't often lead a hunter to marshlands, but it does when there are gators in the water. Some bowhunters are finding themselves hooked, while archery shops are using this unorthodox hunt to engage their customers and put green backs in the bank.
Someone put it like this: “Mobile is the needle, social is the thread.” Smartphones lend themselves to apps, and some of the most popular apps are created for social media. Plus, if you’re using a smartphone, Twitter and Facebook are convenient ways to get information. Facebook has its “news feed,” which streams posts from your friends and company’s you “like,” while Twitter’s “timeline’’ streams tweets posted by those you follow.
There are tons of social evangelists out there today. They preach to blows your ears off; and they put a heavy burden on social media to whisk us away into some sort of marketing euphoria. That's a bummer, but it doesn't mean social isn't super useful when expectations are managed and execution is on time.
The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.
Did You Know?
The ATA’s Explore Bowhunting teaches kids basic bowhunting skills. Schools, parks and recreation departments and other community-based organizations use the program.