Someone put it like this: “Mobile is the needle, social is the thread.” Smartphones lend themselves to apps, and some of the most popular apps are created for social media. Plus, if you’re using a smartphone, Twitter and Facebook are convenient ways to get information. Facebook has its “news feed,” which streams posts from your friends and company’s you “like,” while Twitter’s “timeline’’ streams tweets posted by those you follow.
There are tons of social evangelists out there today. They preach to blows your ears off; and they put a heavy burden on social media to whisk us away into some sort of marketing euphoria. That's a bummer, but it doesn't mean social isn't super useful when expectations are managed and execution is on time.
The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.
Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…
Did You Know?
The ATA is working with Texas Parks and Wildlife Department to grow archery and bowhunting opportunities statewide with additional focus in the Dallas/Fort Worth area.