Archery Trade Association

18.9 million Americans Participate In Archery

Shannon Rikard August 9, 2013

The first nationwide archery survey showed that 18.9 million Americans age 18 and older participated in archery and/or bowhunting in 2012. The Archery Trade Association (ATA) recently released the results of the new survey, which was conducted in the same way as Gallup polls. The findings about archery participation and equipment use are scientifically accurate and not estimates from other data.

Texas archery

The Texas Three-Step

Shannon Rikard July 31, 2013

The Texas Parks and Wildlife Department (TPWD) reports runaway success with its efforts to grow archery less than a year after it joined forces with the Archery Trade Association to hire a specialist to run the program. Leaders in Texas are setting up archery programs for long-term success and capitalizing on increased interest in archery and bowhunting by following three principles: educate leaders, promote bowhunting and build facilities.

Copper John Troy Gentry ATA

ATA Member Signs Country Star

ATA Staff July 30, 2013

Copper John Corp., an Archery Trade Association member, has something to be proud of: a new deal with Troy Gentry of country music duo Montgomery Gentry. Gentry is an avid hunter and co-owns patented bow site technology with Jeremy Hall, inventor and owner of ATA-member retailer The Archery Den in Franklin, Tenn. Gentry and Hall finalized a licensing and promotional agreement with Copper John Corp. of Auburn, N.Y. The deal also includes a celebrity endorsement for Gentry.

getting tribe ata

The “Getting” Tribe, Part 3

Amy Hatfield June 24, 2013

Someone put it like this: “Mobile is the needle, social is the thread.” Smartphones lend themselves to apps, and some of the most popular apps are created for social media. Plus, if you’re using a smartphone, Twitter and Facebook are convenient ways to get information. Facebook has its “news feed,” which streams posts from your friends and company’s you “like,” while Twitter’s “timeline’’ streams tweets posted by those you follow.

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