Chasing Social, Part 1

Amy Hatfield June 20, 2013

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

ATA Briefing: Minimum Advertised Price (MAP)

ATA Staff September 22, 2011

NEW ULM, Minn. - Recently, ATA member dealer Spirit Quest Archery circulated an email concerning the enforcement of Minimum Advertised Price (MAP). The email stated that a "plan of action is right now being implemented between (Spirit Quest Archery) and The Archery Trade Association (ATA)." The only action the ATA has taken or intends to take involves providing all ATA members a chance to have a voice and weigh in on MAP, which is a highly sensitive and potentially controversial issue.…

Increased Business, Recruitment are Directly Proportional

ATA Staff June 13, 2011

It's no surprise that the future of archery lies in recruiting younger shooters to keep the sport alive, and that community programs hold the key to more participation. Not only will recruiting invigorate the sport for generations to come, but it's also directly proportional to increased business. The more you recruit, the more shooting supplies people need. In turn, the more business comes through your door. With this in mind, archery retailers are increasingly finding opportunities to…

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