Katniss Everdeen

Why Knowing Katniss Everdeen Can Convert Teens Into Customers

Katelyn Rutland November 17, 2014

The third installment of “The Hunger Games” movie franchise, “Mockingjay” opens this Friday, Nov. 21. If the first two movies were any indication, this film will push unlikely customers into your shops. When that happens, knowing a little about the movie creates identification with new customers, builds rapport and improves your ability to make a sale. It’s essentially learning a language and using it when a teenager — inspired by these movies — walks…

Cam Newton Podcast?

Is QB Cam Newton Listening To a Podcast? Data Suggest It’s Quite Possible.

Katelyn Rutland October 23, 2014

More Internet users are listening to podcasts. The Pew Research Centerfound 27 percent of Internet users 18 and older downloaded or listened to podcasts in 2013, up from 21 percent in 2010 and 7 percent in 2006. For more signs of a growing podcast audience, look no further than Apple. In 2013 the company celebrated its 1 billionth podcast subscription. Since then, Apple’s iTunes store has steadily grown its catalog to over 8 million episodes in 100 languages. Business, comedy, education, government,…

Benjamin d. maxham - henry david thoreau - restored 2

What Thoreau Understood About Content Marketing Before It Even Existed

Amy Hatfield September 30, 2014

Arianna Huffington, publisher of the online news source Huffington Post, wrote: “The media world's fetishization of social media has reached idol-worshipping proportions. Media conference agendas are filled with panels devoted to social media and how to use social tools to amplify coverage, but you rarely see one discussing what that coverage should actually be about. As Wadah Khanfar, former Director General of Al Jazeera, told our editors when he visited our newsroom last week, ‘The…

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Email: Your Real-Life, Hi-Tech Evil

Carolee Anita Boyles September 17, 2014

Email is essential for keeping in touch with employees, vendors, family and friends. It also can be an evil, time-suctioning pit that distracts from mandatory tasks. If your inbox is the bane of your day, try these tips to tame the email monster. 1. Change your message sort order. Most people set their inbox to show the most recent messages on top. Once a day, change the sort order to show messages by subject or by sender, and delete unwanted emails in groups instead of individually. 2. Delete first.…

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