WYAC Mural

In The News: From CNBC to Rio, Archery Is Everywhere

Katelyn Rutland June 5, 2015

Downtown Range Honors Late Husband, Spreads Love of Archery Through Free Introductory LessonsAudrey Berning-Matell honored her late husband’s dreams earlier this month by opening AJ Archery in downtown Toledo, Ohio.The new archery shop, formerly a charter-school gymnasium, features a 12-lane tournament-length range with an office and workshop space for equipment repairs.The Blade reports:Audrey Berning-Matell and her late husband, Matt, shared a limitless enjoyment of the…

Bowfishing BOTE

Shops! Share It: Bowfishing Content to Kick Off Summer

Patrick Durkin May 26, 2015

Occasionally, some of the stories we post to archerytrade.org aren’t written for you, the ATA member. But, instead, are posted so the ATA member will “steal” the content to post to its shop’s Facebook page or website. The idea is for the ATA to help you build that relationship with your customer using web content that’s informative or engaging.A good content strategy for your social pages and website is really about one, simple thing:Constantly touch base with…

Mother's Day

One Archery Shop Gets Creative with Mother’s Day

Amy Hatfield May 8, 2015

Brian’s Archery Shop takes the prize for savvy marketing and creativity with its recent product promotion. Designed to capitalize on a holiday some archery shops dismiss — Mother’s Day — the New Hampshire shop has mom in mind.So what’s the special, holiday gift? An arrow bouquet, of course!Photo courtesy of Brian’s Archery ShopThe shop’s email teaser reminds customers that this archery-themed bouquet will “definitely outlast real…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

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