Archer carver county minnesota

Do Community Archery Parks Hurt Your Shop?

Shannon Rikard June 16, 2015

Community archery parks are often viewed as direct competition for archery shops with ranges. Granted, friendly competition generates pros and cons for area businesses, which try building and promoting their strengths.But do community archery ranges truly compete with archery shops? The Archery Trade Association asked three ATA retail members whether a community archery park hurts business. Here’s what they think of having community ranges nearby.Cabin Fever, Victoria,…

Certified at the 2015 ATA Trade Show

5 Reasons to Become a Certified Archery Instructor

Jennifer Mazur June 13, 2015

Is it worth your time and effort to become a certified archery instructor? The answer might depend on your plans for the future, such as who and how many archers you plan to teach, and how often you plan to teach them. Your decision may also benefit from understanding that archery classes can be a pathway to profit.Assuming you’re “certifiable,” here are five reasons to take this exciting step.1. CredibilityCertification is necessary to teach kids any outdoor skill these…

WYAC Mural

In The News: From CNBC to Rio, Archery Is Everywhere

Katelyn Rutland June 5, 2015

Downtown Range Honors Late Husband, Spreads Love of Archery Through Free Introductory LessonsAudrey Berning-Matell honored her late husband’s dreams earlier this month by opening AJ Archery in downtown Toledo, Ohio.The new archery shop, formerly a charter-school gymnasium, features a 12-lane tournament-length range with an office and workshop space for equipment repairs.The Blade reports:Audrey Berning-Matell and her late husband, Matt, shared a limitless enjoyment of the…

Bowfishing BOTE

Shops! Share It: Bowfishing Content to Kick Off Summer

Patrick Durkin May 26, 2015

Occasionally, some of the stories we post to archerytrade.org aren’t written for you, the ATA member. But, instead, are posted so the ATA member will “steal” the content to post to its shop’s Facebook page or website. The idea is for the ATA to help you build that relationship with your customer using web content that’s informative or engaging.A good content strategy for your social pages and website is really about one, simple thing:Constantly touch base with…

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