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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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Microsoft Issues Security Warning and Fix for Internet Explorer

Kelly Hotovec May 1, 2014

Microsoft recently announced that its Internet Explorer (IE) browser has a major security flaw that could allow hackers to slip malicious code into commonly used websites. The vulnerability exploits Adobe Flash and could allow hackers to download apps, install malware, create new user accounts, change or delete stored data, and generally use the system as their own.

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3 Ways the ATA and Industry are Harnessing the Hype

Amy Hatfield February 6, 2014

To capitalize on the surging interest and participation in archery among young people, the ATA is super-charging "Release Your Wild," an advertising and social media campaign that launched before the Nov. 22, 2013, release of “The Hunger Games: Catching Fire.” “Release Your Wild” is designed to leverage the influential pop-culture moment surrounding the movie’s release, and sustain that interest while engaging new archers. To complement that campaign, the…

La-et-ct-box-office-hunger-games-catching-fire-001 image by lionsgate

‘Hunger Games’ Breaks Records, Archery Wins

Shannon Rikard December 12, 2013

By the time “The Hunger Games: Catching Fire” blazed into theaters Nov. 22 and broke box office records shortly after, fans of the series – and the media – had been whipped into frenzied anticipation for months. Those associated with the movie will certainly benefit from its worldwide success, but the biggest winner is the sport of archery. Two days before the movie premiered, USA Archery, the national governing body for Olympic archery, released overwhelmingly positive growth…

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