Blake Shelton

Social-Savvy Archery Company Outfits Blake Shelton

Teresa Johnson September 12, 2014

If you follow country music superstar Blake Shelton on Twitter, you probably know a few things about him: Blake’s not shy at all on social media (or on TV). He’s super sassy to his critics. He loves the outdoors and bowhunting. So who was paying attention when Blake posted back in July about getting set up for bowhunting? Elite Archery, apparently. Shelton first tweeted: “Starting to [get] ready for fall…I have no connection with them but @Elite_Archery has some badass looking…

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Gator Hunting Means Green Backs In the Bank

Patrick Durkin September 5, 2014

Bowhunting doesn't often lead a hunter to marshlands, but it does when there are gators in the water. Some bowhunters are finding themselves hooked, while archery shops are using this unorthodox hunt to engage their customers and put green backs in the bank.

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How To Create Penny-Pinching Content

Amy Hatfield September 3, 2014

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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