Mother's Day

One Archery Shop Gets Creative with Mother’s Day

Amy Hatfield May 8, 2015

Brian’s Archery Shop takes the prize for savvy marketing and creativity with its recent product promotion. Designed to capitalize on a holiday some archery shops dismiss — Mother’s Day — the New Hampshire shop has mom in mind.So what’s the special, holiday gift? An arrow bouquet, of course!Photo courtesy of Brian’s Archery ShopThe shop’s email teaser reminds customers that this archery-themed bouquet will “definitely outlast real…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

Homepage pic

What ESPN Teaches Us About Web Design

Amy Hatfield April 16, 2015

Most archery companies want a website that attracts and gathers potential customers and then gets them to do something: like buy a bow. But often, particularly with small business, a lack of resources, time and expertise make it difficult to keep up with user-preferences, which lead to users going elsewhere.One way to offset the lack of expertise is to watch what the big dogs are doing, identify the latest techniques used and then, yeh, basically copy them without shame. Earlier this…

Retail Store

Pro Shop Advice: 7 Tips for Better Customer Service

Joe Bell March 26, 2015

While attending high school and college, I worked three jobs that involved dealing with customers. I sold army-surplus goods; and then exercise, fishing and camping equipment. I also worked as a customer-service rep in healthcare. Each company’s success required helpful, friendly customer service.Through professional training, I learned customer service typically falls under two categories: run-of-the-mill basic service, and above-and-beyond service. Customers expect core service, such…

Load More