Aggregation marketing small business

Content Aggregation: Strategic or Smarmy?

Amy Hatfield June 4, 2014

If your company produces engaging online content, other websites will likely aggregate it. Inside, we consider questions about aggregation. Some, even the likes of media mavin Rubert Murdoch, have called those who aggregate "parasites" and "content kleptomaniacs." Others suggest that aggregating content is a legit practice in the age of new media. There's also data that suggests the content originator wins and the content aggregator wins bigger.

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Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Amy Hatfield May 24, 2014

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans. Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to…

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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

Virus

Microsoft Issues Security Warning and Fix for Internet Explorer

Kelly Hotovec May 1, 2014

Microsoft recently announced that its Internet Explorer (IE) browser has a major security flaw that could allow hackers to slip malicious code into commonly used websites. The vulnerability exploits Adobe Flash and could allow hackers to download apps, install malware, create new user accounts, change or delete stored data, and generally use the system as their own.

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