social Evangelism archery

Social Evangelism, Part 2

Amy Hatfield June 21, 2013

There are tons of social evangelists out there today. They preach to blows your ears off; and they put a heavy burden on social media to whisk us away into some sort of marketing euphoria. That's a bummer, but it doesn't mean social isn't super useful when expectations are managed and execution is on time.

Chasingsocialcropped

Chasing Social, Part 1

Amy Hatfield June 20, 2013

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

archery shop phillips

Moms + Archery = $

Shannon Rikard June 18, 2013

Archery industry insiders anticipate that growing interest in the sport among girls and women will continue with the releases of “The Hunger Games: Catching Fire” and “The Hobbit: The Desolation of Smaug,” which features the role of a female archer written exclusively for the movie. These upward trends – which were launched by recent movies, TV shows and the 2012 Olympics – have generated much media hype that’s spurring real archery interest. Even so, archery…

Aggregation marketing small business

Websites Leak & Journalists Squeak

Amy Hatfield May 30, 2013

If your company produces engaging online content, other websites will likely aggregate it. Inside, we consider questions about aggregation. Some, even the likes of media mavin Rubert Murdoch, have called those who aggregate "parasites" and "content kleptomaniacs." Others suggest that aggregating content is a legit practice in the age of new media. There's also data that suggests the content originator wins and the content aggregator wins bigger.

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