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Gator Hunting Means Green Backs In the Bank

Patrick Durkin September 5, 2014

Bowhunting doesn't often lead a hunter to marshlands, but it does when there are gators in the water. Some bowhunters are finding themselves hooked, while archery shops are using this unorthodox hunt to engage their customers and put green backs in the bank.

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Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Amy Hatfield May 24, 2014

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans. Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to…

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USA Archery Membership Grows by 77 Percent, Benefits ATA

Shannon Rikard May 22, 2014

USA Archery – the governing body of U.S. Olympic teams – experienced a 77 percent membership surge the past 12 months, which is good news for the archery industry and the Archery Trade Association. In addition, the new Explore Archery program – a joint effort between USA Archery and the ATA – is poised to ignite even more growth within the archery industry. Explore Archery further expands ATA outreach programs such as Archery360.com, Explore Bowhunting, Explore Bowfishing…

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Three Reasons to Stock The White’s Tale Board Game

Shannon Rikard March 25, 2014

The White’s Tale board game makes players “become” a white-tailed deer and thrive by taking advantage of their environment and avoiding perils unique to nature’s four seasons. The game is fun for kids and benefits retailers, too. “The white-tailed deer’s keen senses, complicated communication system, and commuter-like daily living habits make it essential that hunters understand the deer’s world,” said Emily Beach, the Archery Trade Association’s…

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