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Three Reasons to Stock The White’s Tale Board Game

Shannon Rikard March 25, 2014

The White’s Tale board game makes players “become” a white-tailed deer and thrive by taking advantage of their environment and avoiding perils unique to nature’s four seasons. The game is fun for kids and benefits retailers, too. “The white-tailed deer’s keen senses, complicated communication system, and commuter-like daily living habits make it essential that hunters understand the deer’s world,” said Emily Beach, the Archery Trade Association’s…

wildlife call hearing impaired

Call of the Wild Beckons Hearing-Impaired Kids

Patrick Durkin February 17, 2014

Agri-science teacher Jim Hall at the Alabama School for the Deaf (ASD) has never had a happier headache than the one induced recently by students practicing with elk, crow, deer and turkey calls from the school’s new “Explore Bowhunting” kit. “They about wore me out with those calls,” Hall said with a laugh. “The kids absolutely love the entire Explore Bowhunting program. They love working with the camo, trail cameras, track IDs and everything else in the kit.…

Texas archery

The Texas Three-Step

Shannon Rikard July 31, 2013

The Texas Parks and Wildlife Department (TPWD) reports runaway success with its efforts to grow archery less than a year after it joined forces with the Archery Trade Association to hire a specialist to run the program. Leaders in Texas are setting up archery programs for long-term success and capitalizing on increased interest in archery and bowhunting by following three principles: educate leaders, promote bowhunting and build facilities.

cape buffalo ata

Meet “Black Death”

ATA Staff July 24, 2013

While hunting notorious Cape buffalo in Africa, ATA Board member Scott Shultz never anticipated the dangers he faced or the bizarre events that put him face to face with “Black Death.” Scott Shultz has bowhunted Cape buffalo several times in Tanzania and South Africa, including hunts that earned him three Cape buffalo heads and memories to last a lifetime. But a recent hunt near Kimberley, South Africa, proved to be an entirely different adventure for the president/owner of Robinson Outdoors.

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