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USA Archery Membership Grows by 77 Percent, Benefits ATA

Shannon Rikard May 22, 2014

USA Archery – the governing body of U.S. Olympic teams – experienced a 77 percent membership surge the past 12 months, which is good news for the archery industry and the Archery Trade Association. In addition, the new Explore Archery program – a joint effort between USA Archery and the ATA – is poised to ignite even more growth within the archery industry. Explore Archery further expands ATA outreach programs such as Archery360.com, Explore Bowhunting, Explore Bowfishing…

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Three Reasons to Stock The White’s Tale Board Game

Shannon Rikard March 25, 2014

The White’s Tale board game makes players “become” a white-tailed deer and thrive by taking advantage of their environment and avoiding perils unique to nature’s four seasons. The game is fun for kids and benefits retailers, too. “The white-tailed deer’s keen senses, complicated communication system, and commuter-like daily living habits make it essential that hunters understand the deer’s world,” said Emily Beach, the Archery Trade Association’s…

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Call of the Wild Beckons Hearing-Impaired Kids

Patrick Durkin February 17, 2014

Agri-science teacher Jim Hall at the Alabama School for the Deaf (ASD) has never had a happier headache than the one induced recently by students practicing with elk, crow, deer and turkey calls from the school’s new “Explore Bowhunting” kit. “They about wore me out with those calls,” Hall said with a laugh. “The kids absolutely love the entire Explore Bowhunting program. They love working with the camo, trail cameras, track IDs and everything else in the kit.…

Texas archery

The Texas Three-Step

Shannon Rikard July 31, 2013

The Texas Parks and Wildlife Department (TPWD) reports runaway success with its efforts to grow archery less than a year after it joined forces with the Archery Trade Association to hire a specialist to run the program. Leaders in Texas are setting up archery programs for long-term success and capitalizing on increased interest in archery and bowhunting by following three principles: educate leaders, promote bowhunting and build facilities.

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