Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck. Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother; he's…

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Counterfeiters Target Archery

Patrick Durkin March 5, 2015

Retailers and consumers who think they’re scoring unbelievable online deals on archery products are probably right about one thing: The deal isn’t believable. In fact, if they’re buying counterfeit products, they could even be complicit in criminal retailing. Counterfeiters have grown increasingly bold the past few years as they collect or photograph samples of well-known sights, broadheads, arrow-rests and other accessories. Once in hand, they reverse-engineer and manufacture…

Jennifer Lawrence Bowhunting

Big Screen Bowhunts: Why Does Jennifer Lawrence Get a Pass?

Patrick Durkin February 26, 2015

When actor Rip Torn’s character Clyde Stewart shot a pig and slit its throat in the 1981 movie “Heartland,” Torn drew widespread protests from animal lovers. The Friends of Animals labeled the highly acclaimed movie “unacceptable,” and directed self-righteous torment at Torn. He never apologized, saying he had hunted for food since age 6, and that millions of pigs and steers get slaughtered commercially in much the same way as the pig killed in the movie. In a 1982…

Olympic-style archery targets

Archery Industry, Meet World Archery. Prepare to Get Excited.

Teresa Johnson December 12, 2014

World Archery – formerly known by the acronym “FITA,” which stood for the French words for International Archery Federation – is the international governing body for the sport of archery, and this global organization is going places. Just ask ATA President Jay McAninch, who recently spent three days meeting with World Archery at the organization’s headquarters in Lausanne, Switzerland. “With the growth and visibility in archery, we truly need to see our industry…

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