Ap martin archery 2015

Fire Destroys Martin Archery’s Production Facility

Patrick Durkin July 11, 2015

A fire Wednesday night in Walla Walla, Washington, destroyed Martin Archery’s production facility, a 17,000-square foot building that housed the bow, paint and machine shop. Firefighting crews prevented the five-alarm fire from spreading to the company’s nearby 40,000-square foot office and storage building.When contacted Thursday, Martin Archery President Tracy Reiff expressed relief that no one was hurt. “The good news is that everyone is safe, and that’s what really…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

Istock 000013409612large

Counterfeiters Target Archery

Patrick Durkin March 5, 2015

Retailers and consumers who think they’re scoring unbelievable online deals on archery products are probably right about one thing: The deal isn’t believable. In fact, if they’re buying counterfeit products, they could even be complicit in criminal retailing.Counterfeiters have grown increasingly bold the past few years as they collect or photograph samples of well-known sights, broadheads, arrow-rests and other accessories. Once in hand, they reverse-engineer and…

Jennifer Lawrence Bowhunting

Big Screen Bowhunts: Why Does Jennifer Lawrence Get a Pass?

Patrick Durkin February 26, 2015

When actor Rip Torn’s character Clyde Stewart shot a pig and slit its throat in the 1981 movie “Heartland,” Torn drew widespread protests from animal lovers.The Friends of Animals labeled the highly acclaimed movie “unacceptable,” and directed self-righteous torment at Torn. He never apologized, saying he had hunted for food since age 6, and that millions of pigs and steers get slaughtered commercially in much the same way as the pig killed in the movie.In a…

Load More