Deer in the wild

ATA President/CEO: “National Deer Alliance Needs the Strongest Possible Leader”

ATA Staff September 4, 2015

The National Deer Alliance (NDA) announced September 4 that the organization is hiring its first CEO/president.This news comes one year after leaders within the outdoors industry formed the NDA, which serves as the unified voice of the modern deer hunter and guardian of North America’s wild deer, wildlife habitat and our hunting heritage. “A CEO is the final piece needed to move the NDA in the right direction and I know our industry can help greatly in finding a strong…

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Artist Retells Cecil the Lion’s Story

Amy Hatfield August 15, 2015

It’s been 15 days since Zimbabwe officials announced legal proceedings to extradite Minnesota-native Walter Palmer, who’s facing charges for hunting and killing Cecil, a 13-year-old male Southwest African lion.By now, everyone in the hunting community knows about Cecil, who primarily lived in the Hwange National Park in Matabeleland North, Zimbabwe. In fact, it’s safe to say everybody in every community on the grid has heard Cecil’s story.In the wake of media…

Ap martin archery 2015

Fire Destroys Martin Archery’s Production Facility

Patrick Durkin July 11, 2015

A fire Wednesday night in Walla Walla, Washington, destroyed Martin Archery’s production facility, a 17,000-square foot building that housed the bow, paint and machine shop. Firefighting crews prevented the five-alarm fire from spreading to the company’s nearby 40,000-square foot office and storage building.When contacted Thursday, Martin Archery President Tracy Reiff expressed relief that no one was hurt. “The good news is that everyone is safe, and that’s what really…

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Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck.Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother;…

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