Woman Archer

ATA Members Support USA Archery, Increase Participation

Shannon Rikard April 30, 2015

After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? For Parker, growing archery meant seeking help from her archery colleagues. And her strategy worked. USA Archery, the sport’s national governing body, saw youth memberships increase 105 percent from 2013 to 2014, while overall…

Luke Bryan

Cabela’s To Host Rematch: Luke Bryan vs. Justin Moore

Katelyn Rutland April 9, 2015

A week ago country music superstar Luke Bryan took to Twitter and released an archery challenge, exclaiming he wanted to “Play It Again.” Fellow country artist Justin Moore and ATA-member company Cabela’s picked up that arrow and shot it right back. The result? An archery challenge of bull’s-eye proportions. Luke Bryan has an extensive trophy collection. One trophy he doesn’t have? The ACM and Cabela’s Great Outdoors Archery Event trophy. Cabela's, along…

Board room arrow

2 Incumbents, 1 Newcomer Elected to ATA Board

Patrick Durkin March 9, 2015

Jack Bowman, president of Bear Archery, won his first election to the ATA Board of Directors during the organization’s annual balloting that ended March 1. Board incumbents Todd Vaaler, director of operations of Gateway Feathers; and Scott Henrikson, senior vice president of sales and marketing at Bowtech Archery, won re-election to their seats. This year’s election featured a competitive six-person field, with Bowman edging out BJ Wolf, national account executive at Plano Synergy, for…

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Retailers and Manufacturers Connect at 2015 International Reception

Shannon Rikard January 19, 2015

Networking is a main benefit of the ATA Trade Show, and this year’s Bohning Archery-sponsored International Reception on the Show’s eve didn’t disappoint its attendees Jan. 7. After brief welcomes from ATA CEO/President Jay McAninch and Bohning President Larry Griffith, nearly 100 guests from 11 countries commenced making new acquaintances and catching up with old friends. Four guests even won $100 gift cards, courtesy of Bohning. Pictured here: Bryan Caballero (center) of…

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