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ATA Board Update: Ellig, White pass baton to Adee, Kaufhold

Patrick Durkin April 22, 2014

As two well-respected ATA Board members step aside for two newcomers, all four agree the Archery Trade Association is strongly positioned to expand the industry by capitalizing on archery and bowhunting simultaneously in the years ahead. “There’s strong potential for major shifts in the archery business,” said Mike Ellig, president of Black Gold, who served the past three years on the ATA Board of Directors. “All of us have competed for the same 3 million bowhunters for many…

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Q&A with Scott Shultz, ATA Board Chair:

ATA Staff April 21, 2014

Scott Shultz, president/owner of Robinson Outdoor Products, took over as chair of the ATA Board of Directors on April 1. Shultz was elected to the Board in March 2012 to serve his first three-year term. Soon after, the Board elected him as one of its two vice-chairs. He served in that role the past two years. Shultz has owned Robinson Outdoor Products since 2002 and he acquired Whitewater Outdoors in 2003. Upon his election as ATA Board chair, Shultz shared a few thoughts on the ATA and its mission.…

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Booth Selection for ATA Trade Show Begins in April

Patrick Durkin April 6, 2014

Exhibitors with 10 or more preference points should now have their booth-selection information packets to help plan for the 2015 ATA Trade Show in Indianapolis, Ind. The packets were mailed March 20 from the ATA’s office in New Ulm, Minn., according to Maria Lewis, ATA Trade Show manager. To help exhibitors choose their booth’s location, the ATA posted a live, interactive floor plan of the 2015 Show, which will take place in the Indiana Convention Center. Booth-selection packets for…

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Three Reasons to Stock The White’s Tale Board Game

Shannon Rikard March 25, 2014

The White’s Tale board game makes players “become” a white-tailed deer and thrive by taking advantage of their environment and avoiding perils unique to nature’s four seasons. The game is fun for kids and benefits retailers, too. “The white-tailed deer’s keen senses, complicated communication system, and commuter-like daily living habits make it essential that hunters understand the deer’s world,” said Emily Beach, the Archery Trade Association’s…

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