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CWD: Uncertainty Plagues Scent Manufacturers

Patrick Durkin June 6, 2014

Few things are certain about chronic wasting disease except that it’s incurable, always fatal, and now infects wild deer and/or elk in two Canadian provinces and 20 states; and captive herds in two provinces and 14 states. Beyond those basic facts, CWD remains a frustrating, politically charged disease that keeps spawning more questions than answers. For instance, scientists can’t say for certain how CWD spreads in elk and deer herds, but most believe it’s transmitted by animal…

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Release Your Wild, Archery 360 Join Forces

Shannon Rikard June 2, 2014

Archery 360, an online publication targeting new archers, and Release Your Wild, a social media campaign designed to introduce teens to archery, have banded together to give those new to archery a clear and informative pathway to ranges, coaching, archery shops, outreach programs and practice opportunities. Blake Shelby, an ATA Board member and vice president of sales and marketing at Precision Shooting Equipment Inc., said making Release Your Wild the campaign arm of Archery 360 is a natural transition.…

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Archers Target Louisville for Big Business

ATA Staff May 30, 2014

The Archery Trade Association (ATA) will bring the industry’s largest trade show back to the Kentucky Exposition Center in 2016, 2019 and 2024.  The Show is expected to draw more than 10,000 retailers, buyers and exhibitors each year, representing an estimated economic impact of more than $17 million over the course of the multi-year deal. The Show, last held in Louisville in 2013, is a member-only, business event to promote commerce within the archery and bowhunting industry.  “Louisville…

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Retail Archery Academy: A Revenue Gateway

Carolee Anita Boyles May 20, 2014

Call it a mindset, a business plan or a blueprint for success. No matter what you call it, the Retail Archery Academy is opening doors to new opportunities for customers and archery shops alike. Although the Archery Trade Association (ATA) didn’t create the Academy in response to archery’s increased popularity from "The Hunger Games," connecting the movies with the Academy attracts potential customers. You might think of the Academy as a business plan for recreational archery,…

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