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ATA Reveals New Name for Popular Retail Program

Katelyn Rutland October 2, 2015

The Archery Trade Association (ATA) unveiled a new name and brand identity for what was once called the Retail Archery Academy, a voluntary program for retailers who want to capture the recreational archery market. Since its inception in 2013, the program has expanded beyond recreational archery to include business practices for all archery and bowhunting businesses. Retail Growth Initiative, the program’s new name, accurately reflects the growth in program scope and retailer…

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How Attractive Curb Appeal Can Boost Your Business

Cassie Scott September 3, 2015

Some archery shops are notorious for their, let’s say, sketchy appearances. Owners see a steady stream of people thanks to word-of-mouth marketing strategies and personal testimonies. Regular customers dismiss the gravel parking lot, rickety old building and faded shop signs because they’ve already discovered the product goldmine inside.But, chances are, you're losing potential sales from the customers you can't bring through the paint-chipped doorstep.Michelle Zeug, ATA…

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Top 10 Things to See and do at 2015 ATA Show

Shannon Rikard January 2, 2015

The ATA Trade Show returns to Indianapolis for its annual three-day run Jan. 8-10, 2015, marking its first visit to Indy since 2011.The Archery Trade Association’s leaders expect a balance of new and improved features will make the 2015 Show the biggest and best yet. Returning to Indy – the favored Show location based on ATA-member surveys – is a positive, much-anticipated move. Extra space, educational opportunities and customer-appreciation events also are slated.Here…


Retail Archery Academy: Special Q&A

ATA Staff December 27, 2014

After you check out the Retail Archery Academy, be sure to participate Saturday in an informal Q&A session with ATA retailers who have experienced success and have documented profits from recreational archery.Those Q&A’s will be held at 9 a.m., 11 a.m. and 1 p.m.

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