Holidays events boost archery retail sales

Holidays & Events Are Retail Money Makers

Carolee Anita Boyles November 25, 2014

The value of seasonal sales is clear in some market segments. Perhaps the most obvious is Christmas trees, as all manner of retailers scramble to stock and sell them between mid-November and Dec. 25. Although many archery retailers adeptly capitalize on sales around hunting season, they often miss less obvious ways to tie sales to seasons and events. “Retailers can drive additional traffic into their shops with just a little planning,” said Amy Hatfield, communications coordinator for…

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Your Essential ‘Hunger Games’ Cheat Sheet

Shannon Rikard October 20, 2014

Whether you’ve read “The Hunger Games” trilogy, watched the movies, or simply heard of the series that’s credited with promoting archery to new audiences – especially teenage girls – it’s good to know the gist of the series and why it matters to the archery industry. The young-adult trilogy consists of “The Hunger Games,” “Catching Fire” and “Mockingjay.” The first two books were made into movies, with “Catching…

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How To Create Penny-Pinching Content

Amy Hatfield September 3, 2014

The thing is, I’m already tired. I’m literally weary of learning one social tool, feeling some rhythm in using it, triggering some interaction with my audience, and then having to turn around and learn a new one. What I want most is to give up the chase. I long to settle into a relationship, but social networking is like serial dating.

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Archery 360 Can Improve Your Business

Shannon Rikard August 29, 2014

As an Archery Trade Association member, you might have heard about Archery360.com and last fall's Release Your Wild campaign, both of which engage new archers in the sport. But have you heard why these projects matter and how they can help grow your business? What is Archery 360? Archery 360 is an online publication targeting new archers, using social-media campaigns to introduce teens to archery. Archery’s recent popularity boost uncovered a need for easy-to-find online…

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