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In the News: Archery Is In, Booth Babes Are Out and Arizona Is Heating Up!

Amy Hatfield April 10, 2015

While archery is in, booth babes appear to be out (at least for one trade show). Trade-show, professional models, often referred to as booth babes on the trade show circuit, are hired by exhibitors to lure show attendees to booths, most notably used (it appears) in the tech industry.  Fortune.com reports that attendees of tech-related trade shows and conferences have begun to complain about show models. From the Consumer Electronics Show to Mobile World Congress, booth…

Trade show booths

Decoding Preference Points: The Q & A

ATA Staff March 31, 2015

Last month, the ATA announced dates for 2016 Trade Show exhibitors to begin selecting booth space. In case you missed it: booth selection for exhibitors with preference points begins April 21. Floor space will open to new exhibitors on June 8.  So all of that makes sense, right? Except for preference points. Most members know they have them, but it tends to get hazy from there. One might compare preference points to counting carbs. Most people have bread in their pantries,…

Bradley Cooper and Sienna Miller as chris and Taya Kyle

“American Sniper” Wife Promotes Outdoor Sports, Helps Military Families

Teresa Johnson March 17, 2015

Chris Kyle’s legacy is about saving lives, overseas and at home. Taya Kyle, his widow, is devoting her time to ensuring that his message is carried on. Earlier this year before making an appearance on the red carpet at the 87th Academy Awards in Los Angeles, Taya joined Outtech at its annual “Outtech Innovations” event at the 2015 ATA Trade Show, talking to a packed house of archery retailers and manufacturers about her husband’s passion for bowhunting and the outdoors. Portrayed…

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6 ATA Trade Show Attendees Emerge As Winners

Katelyn Rutland March 5, 2015

ATA Trade Show attendees who visited the Retail Archery Academy had the opportunity to participate in six prize drawings. Participants who completed the Academy survey were entered in a drawing for one of four $150 Visa gift cards or a kiosk system and free, three-month access to Archery-ProShop.com. Winner of Archery-ProShop.com Ross Landsborough, Triggers and Bows Winners of $150 Vista Gift Card Duane Fox, Plum Creek Archery Carrie Hookstead, Hunt-N-Gear Larry Miller, Miller’s Gun Supply…

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