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Outtech Host Opening Bash at Innovations

Amy Hatfield January 8, 2015

The electrifying Outtech Innovations party offered a night of entertainment, one-night door-buster specials, and a fresh look at 2015 products. The 2015 Innovations event featured country musician Tyler Farr. During the ATA Trade Show, Outtech typically gives away more than $50,000 in prizes, including hunts to Alaska and New Zealand. Here are photos from last night's epic bash.  Archery shop retailers packed the Sagamore Ballroom in Indianapolis for good eats, product previews…

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Archery Academy Off to Fast Start

Patrick Durkin January 8, 2015

The Archery Academy’s nine seminars Thursday morning attracted 516 archery dealers, the second highest single-morning attendance mark recorded in the ATA Trade Show’s history for these popular sunrise classes. The Archery Academy’s one-day attendance record, 535, was set a year ago on Day 1 of the 2014 ATA Trade Show in Nashville. The third highest attendance was 447, set on Day 2 of the 2009 Show in Indianapolis. Thursday’s near-record total was achieved even though one…

ata trade show 2015

9 Oddball or Wonderful (or Both) Trade Show Things

Amy Hatfield January 8, 2015

1. Our favorite signage, signed #ATA2015 Mamas.    2. This guy, though.    3. Alternate universe where guys are paid to get a haircut. Currency: free shafts.   4. I feel pretty, I feel pretty, I feel pretty and daper and darling.    5. Shhhhhhh. These guys aren't breathing. SO AWKWARD.      6. Celebrity is toxic and exhausting. Look at me, look at me. #AimSmallMissSmall    7. "This one is not my favorite."  .   …

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BowTech’s New Bows Help Pack the Aisles

Patrick Durkin January 8, 2015

For the fifth straight year at the ATA Trade Show, archery dealers overwhelmed the Bowtech booth and beyond when the Show opened Thursday at 8:30 a.m. in the Indiana Convention Center. The crowd, estimated at between 500 to 700 people, filled the surrounding aisles and pushed into nearby booths on three sides of the Bowtech booth, No. 3501. The dealers were there to hear music by Colt Ford, and watch the company unveil two bows from its Bowtech brand, two from the Diamond brand, and two crossbows…

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