Five Creative Marketing Campaigns from the 2013 ATA Trade Show

ATA Staff January 22, 2013

Some bowhunting enthusiasts liken the ATA Trade Show to Christmas, with its exciting atmosphere and all the new toys to see and try. But as Bowhunter Magazine reported for Archery Time, the presentation is often as important as the toys. "At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom…

ATA Trade Show Puts Archery Innovation on Display

ATA Staff January 16, 2013

NEW ULM, Minn. - The culmination of a year's worth of archery innovations and pop culture curiosity occupied a record-breaking 189,324 square feet of floor space at the 2013 Archery Trade Association's (ATA) Trade Show in Louisville, Ky., Jan. 7-9. A total of 531 exhibitors - up 4 percent from last year - covered the Kentucky Exposition Center's floor like a quilted blanket with hundreds of squares, each self-contained, yet unified as a whole. And the whole? It was altogether intoxicating…

Tenzing Outdoors Debuts New Pack for Women

ATA Staff January 12, 2013

Tenzing Outdoors premiered their new TZ1215W pack, made especially for women, during the 2013 ATA Trade Show in Louisville, Ky. John E. Phillips reports for Archery Time on this lightweight pack that is loaded with features women will love.   "The shape and the build of a woman's body are completely different from a man's body," KaCey Dixon, pro-staff spokesperson for Tenzing Outdoors, explains. "The way the pack sits on the hips of a woman is quite different from…

Grim Reaper’s New Broadheads are Bone Crushers

ATA Staff January 12, 2013

Grim Reaper displayed their unique broadheads during the 2013 ATA Trade Show, and, along with Selfilmed, told Archery Time about a few features bowhunters will love.  "Grim Reaper rewrote the book on how a mechanical broadhead should perform. They have designed the only broadhead licensed to carry the Mathews® name and with their legendary cut-on-contact Razortip blade Grim Reapers provide bone crushing ability."For the full story and product photos, click here.

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