Bushnell Lets the Truth Be Told

ATA Staff January 11, 2013

Bushnell unveiled its new Truth rangefinder, along with many other stellar products, at the 2013 ATA Trade Showin Louisville, Ky. Archery Time's Matt Coffey reports on this new lightweight, compact rangefinder that came about after Bushnell bought Primos last year.   "As you know, Bushnell acquired Primos in April 2012 and immediately we sat down and asked how we could incorporate Bushnell into the Primos mix and use what Will and Jimmy have built," said Paul Arnhold, public relations…

Brett Keisel: A Hunter’s Perspective

ATA Staff January 11, 2013

Pittsburgh Steelers defensive end Brett Keisel talked with Archery Time's Matt Coffey about why he stopped by the ATA Show for the first time ever and why archery season is his favorite. "This is amazing," Keisel said about the Show. "I was shocked when we pulled in at how many people are here. It took us 20 minutes to find a place to park. It's pretty cool to think that everyone here are vendors of some sort. It's amazing." For the full interview and photo, click…

More New Products from the 2013 ATA Show

ATA Staff January 11, 2013

What better place to launch new products than the archery industry's largest trade show? Archery Time offers a glimpse of some of the companies that took full advantage of a prime opportunity to show industry insiders all they can offer, courtesy of Bowhunting.com. Bowhunting.com said: The ATA show in Louisville, KY is looking to be another exciting one. The sheer volume of new products at this show is impressive." From new boots by Muck Boot Company and Lacrosse to Realtree's nursery…

Bohning Archery Announces New Tubeless Peep

ATA Staff January 11, 2013

One of the many dynamite new products unveiled at the 2013 ATA Trade Show in Louisville, Ky., was Bohning Archery's new, tubeless peep sight, reported here by Archery Time."This new site allows for a perfectly round, shaded hole at full draw and eliminates the need for protruding hoods. With no tubing to create additional noise, or to slow down your string (or break and snap back!), these peeps are sure to win you over."For the full story and a product photo, click here.

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