McAninch Talks Archery on SiriusXM Radio

Posted by ATA Staff on March 13, 2014 in
Release Your Wild ATA archery Release Your Wild, a campaign that's energizing archery-loving teens, kicked off in November 2013.
Each week, Bass Pro Shops Outdoor World radio draws upon outdoor experts from across the country. This Saturday, March 15, the ATA's Jay McAninch joins host Rob Keck to talk archery and pop culture.

While attending the North American Whitetail Summit earlier this month, Jay McAninch, ATA’s CEO/president, discussed archery growth with Rob Keck, host of Bass Pro Shops Outdoor World radio show.

The show airs Saturday, March 15, at 10 a.m. and 5 p.m. Eastern on RURAL RADIO’S SiriusXM channel 80. McAninch will talk about the surging interest in archery and explain how Archery 360 and the “Release Your Wild” campaign are capitalizing on young people’s enthusiasm for archery.

“Release Your Wild” leverages archery-related pop-culture moments including the 2012 Summer Olympics, and movies like “Brave” and “The Hunger Games,” to introduce the growing sport to young people. Complementing the campaign is Archery 360, a consumer-oriented website providing information on how to shoot and where to get started. This online publication covers archery-related news, culture, sport lifestyle and entertainment.

Kip Adams, director of education and outreach for the Quality Deer Management Association, also is featured on Bass Pro Shops Outdoor World radio. Adams will discuss how the recent North American Whitetail Summit has positioned QDMA to as the unifying voice of deer hunting.

Each week, Bass Pro Shops Outdoor World draws upon outdoor experts from across the country, including those within the Bass Pro Shops family. Keck, Bass Pro Shops’ director of conservation and a Redhead® pro hunter, and his guests, provide listeners with the latest information about hunting, fishing and wildlife conservation.