Memorial Day Weekend: Don’t Just Fish, BOW Fish!

Posted by Amy Hatfield on May 24, 2014 in Archery Growth, Business & Marketing Practices, Explore Bowhunting
Luke-hopkins-fishing Photo: Luke Hopkins via StandUpJournal.com
If you’re an archery retailer, consider sharing this piece on your store’s Facebook page or other social networks. Bowfishing is a topic that appeals to target archers and non-hunters, and it's a great way to attract new customers to your shop. Articles like this one are also good beginner-directed content to feature in your business’s newsletter or emailed marketing material.

Landlocked bowhunters don’t have to be, well, landlocked. There’s no better time to introduce target archers or avid bowhunters to bowfishing than on Memorial Day weekend when summer days spent on the water is an activity of choice for many Americans.

Archery360.com, the ATA consumer-centric response to the growing interest in archery and bowhunting thanks to movies like “The Hunger Games” and “Catching Fire,” dishes up archery news, entertainment and how-to information for the uninitiated. This week, the site posted, “Don’t Just Fish, BOW Fish.” 

If you’re an archery retailer, consider sharing this piece on your store’s Facebook page or other social networks. Bowfishing is a topic that appeals to target archers and non-hunters, and it's a great way to attract new customers to your shop. Articles like this one are also good beginner-directed content to feature in your business’s newsletter or emailed marketing material. 

Here’s an excerpt:

(Bowfishing is) also accessible. Bowfishing can be done from piers, boats (this includes air boats, motor boats, Jon boats, canoes or kayaks) or shorelines, and you’re seldom restricted to one small area like you are when bowhunting deer from a tree stand or turkeys from a ground blind. If you see carp or gar nearby, you can stalk closer to try intercepting them. Those experiences also help prepare you for stalking or setting up on deer, elk or other game animals.

To read the entire post, click here

While carp is the No. 1 target for most bowfisherman, gator hunting with a bow is becoming increasingly popular too. Florida-based Glenn Grizzaffe, co-owner of the Tampa Archery Shop in Tampa, says gator hunts are an important part of his business. Meanwhile, the ATA is currently adding bowfishing to its curriculum development to complement the ATA’s popular Explore Bowhunting, which helps introduce new archers age 11 and older to bowhunting. Explore Bowfishing is scheduled to be completed by Fall 2014.

Emily Beach, the ATA’s education and curriculum development manager said Explore Bowfishing will have its own activity guide and units on fish identification. It will also likely have an equipment kit so students can learn how to use its specialized gear on various bows. “We’re still working on it, but we expect Explore Bowfishing’to be just as fun and comprehensive as Explore Bowhunting,” she said.

To learn more about Explore Bowfishing and Explore Bowhunting, click here
To learn more about increasing your business’s revenue through recreational archery and a new group of customers, click here