“Nock Out” Premiers Today on NBC Sports

Posted by Shannon Rikard on July 26, 2013 in Archery Buzz, Archery Growth
Nikki Haverstock Nock Out “Nock Out,” an archery-themed reality show hosted by Nikki Haverstock, premiers today on NBC Sports Network.
Unlike reality shows that employ judges’ opinions and fan voting to eliminate competitors, “Nock Out” decides their fates solely on how many points an individual or team scores.

Nikki Haverstock, a longtime archer, coach and host of “Nock Out,” said the show will stir excitement about various archery styles, including 3D, USA Archery, National Field Archery Association, Next Step Archery and Archery Shooters Association. The show premiers July 26.

“The show will broadcast archery to a broad audience, which will help archery interest explode,” Haverstock said. “Young people are excited, but they don’t know how many different types of competitive archery are available. They can’t do archery exactly like it’s shown in the movies, but they can still get involved in a sport they’ll love.”

Archery Trade Association members Lancaster Archery Supply, Rinehart Targets, USA Archery, National Field Archery Association and Toxofil support “Nock Out.” The show pits top archers against each other in team and individual challenges to determine the best all-around archer.

Lancaster Archery Supply, which makes and sells archery equipment, provided money, products and prizes as the show’s first major sponsor. Rob Kaufhold – a third-generation target archer, and founder and president of Lancaster Archery – said he had no choice but to support “Nock Out.”

"If a project shows target and recreational archery in a positive light, I’m all in,” Kaufhold said. “Archery is a tremendous lifetime sport that teaches concentration, discipline and goal-setting skills. When viewers see that archery is a family friendly sport anyone can enjoy, they’re likely to buy equipment and get involved with archery programs.”

The show’s male and female contestants range from young adults to grandparents and specialize in different types of competitive archery. With this variety among the 12 competitors, Haverstock said viewers will relate to the show and find it intriguing.

Unlike reality shows that employ judges’ opinions and fan voting to eliminate competitors, “Nock Out” decides their fates solely on how many points an individual or team scores. With a cash prize at stake, the contestants were friendly but serious about performing their best, Haverstock said.

Kaufhold agrees. “Archery brings out the very best in people,” he said. “With many sports, people keep secrets to gain a competitive edge, which causes division. But archers are an inclusive community. They freely share their experiences and knowledge. Although everyone wants to win, I believe viewers will see the camaraderie among the ‘Nock Out’ competitors.”

Check local listings for “Nock Out” show times.

"Nock Out" has enjoyed a respectable about of press coverage since its pilot last year. Check out this "Nock Out" mention in the New York Times. 

Photo: A teenage Rob Kaufhold — current president of Lancaster Archery and lifelong archer — (center), Tom Stevenson (left) and Dave McCullough (right) at the Eastern US Championships held in Slippery Rock, Pa. in 1978. Kaufhold placed first, Stevenson placed second and McCullough placed third. Photo courtsey of Kaufhold.