Off the Floor, Stage Right

Posted by Patrick Durkin on January 7, 2014 in Trade Show
As you head toward the ATA Trade Show floor at the entrance to Hall A and the sprawling Hoyt and PSE booths, you might not see Ernesto Molina in the CamoBands booth, L35. That’s by design.

As you head toward the ATA Trade Show floor at the entrance to Hall A and the sprawling Hoyt and PSE booths, you might not see Ernesto Molina in the CamoBands booth, L35.


That’s by design. Molina is sporting nature’s best camo: actual vegetation that’s been snipped from the woods, and then slipped and banded onto his legs, arms and cap. The setup suggests that if you want to get someone’s attention, disappear. And if you want to startle them, move suddenly when they glance your way. Molina does this often.


CamoBands is one of 30-plus exhibitors posted near the main entrances outside Halls A and D. Foot traffic at these booths is busiest as attendees pour into the Show each morning and again later in the day as the Show starts winding down.


To help generate visits, exhibitors like Molina; Dennis McAlister at Click It Hot (L15); and Stacey Johnson, CEO/president of Trophy Hunting Products (L38), also display their items in the “Featured Products” area.


Johnson is a 6-year veteran of the ATA Trade Show, and is getting a good response to his company’s latest product, the Stalker Bow Sling, which comes in a variety of camo and colors. Meanwhile, his Backseat Bowsling, which allows bowhunters to secure their compound bows on the back of their truck’s front seat, continues to generate sales.


“The ‘Featured Products’ display works for us,” Johnson said. “They see our products there, and then come all the way over here to talk to us about it.”