6.10.09 | ATA Reveals New Logo

Salt Lake City – As part of an ongoing initiative to revitalize the Archery Trade Association brand, ATA unveiled a new logo today which embraces the overarching mission of the organization. 

The new logo, which generates a shape with bow-like curvature, also takes on the appearance of a bridge structure or umbrella. This allows the ATA to emphasize key messaging through writing and design to capitalize on each theme.

“ATA’s role as the umbrella organization, uniting the industry and building bridges is more important today than it has ever been,” said Jay McAninch, ATA President/CEO. “The ATA’s new brand, messaging and programs reflect our focus in this area.” 

The ATA works to serve as a vital link among diverse businesses of the archery and bowhunting trade, while also acting as a bridge between the industry and other conservation, shooting and hunting entities such as state and federal agencies and nongovernmental organizations. The ATA’s work with these agencies and organizations builds participation in archery and bowhunting, while creating and protecting opportunities for shooting and hunting. The logo’s umbrella theme is equally important to the association’s purpose as it underlines the ATA’s efforts to represent the interests of all its members.

The logo type treatment is clean and contemporary, which will not date. The primary color scheme uses a strong blue for the acronym symbol and a warm gray for the full name beneath, which will work appropriately in government, corporate and outdoor industry-related applications without conflict. Further developments in usage of the logo and a new brand identity will provide broad flexibility and integration of the ATA’s primary logo to carry wide-ranging messages from the ATA Trade Show to its Community Archery Programs and government affairs. Look for another significant rollout of the new ATA brand at the ATA Trade Show in Columbus, Ohio, Jan. 13-15, 2010.

This summer, ATA members will see additional evidence of the trade organization’s initiatives to evolve its marketing strategies and brand recognition. Later this month, the ATA will launch its newly designed Web site. The new archerytrade.org will offer a more robust menu of information, a professional and credible design and stronger, user-friendly navigation.

For more information about the ATA’s new logo, please contact Amy Hatfield at (803) 685-3717.