Day 2, 10:12 a.m. | BowTech Draws a Crowd
BowTech vacuumed the aisles clean of all archery dealers shortly after the 2013 ATA Trade Show opened at 8:30 a.m. Monday, with everyone flocking to Booth 2853 to see the company debut its latest bow, called the Experience.When the clock struck 9 a.m., a rider drove a gleaming Harley-Davidson into the BowTech booth, triggering the official launch of the Experience. The motorcycle will soon be awarded to a lucky winner in a drawing.
BowTech President Mark Pezzoni said shooting the Experience can be just as exciting as driving a motorcycle.
"That's why the cycle is here," he said. "You can get excited about all the different features on a bow or cycle, but ultimately all that matters is the experience you get from shooting that bow or driving the cycle. If it doesn't perform well, nothing else matters. We're confident the Experience will deliver a performance that archers will like and respect."
Pezzoni said his company benefits by debuting its latest innovations at the ATA Trade Show.
"This is a true selling show," he said. "After more than 20 years attendinztrade shows, I divide them into two categories: image shows and selling shows. Image shows are getting tougher and tougher to justify from a manufacturing standpoint because I can't measure results. The ATA Show is a great venue because I judge how we're doing based on how many orders we write here. It's great from that perspective."
BowTech's new-bow launch on Day 1 of the show is fun, too.
"We like to see the anticipation build the first half-hour of the show as everyone gets jazzed up," Pezzoni said. "It's a great experience. We have fun with it, the crowd has fun with it, and then we get down to the business end and what the product is all about. The ATA Show is the perfect venue for all that."
Did You Know?
The ATA estimates that of the total archery market in 2004, 63.2 percent of all sales were made by domestic independent retailers.