Day 2, 3:50 p.m. | Rac-Em-Bac is a New Exhibitor Taking Full Advantage of Show

Some folks attend the ATA Trade Show to see what’s new. Others are offering the new products the first group seeks. Such is the case with the new Rac-Em-Bac Bow-Mag Arrowhead, a revolutionary new product that has show-goers in a tizzy.  

“If I had had the product for sale Monday, I could have sold 50,000 boxes and today (Tuesday) is just like yesterday,” said John Royer, regional account manager for Rac-Em-Bac. “We haven’t had a break yet.”

The concept of the product is simple: A bullet housed inside a polymer plastic carrier that explodes on impact. The result is an arrowhead that delivers the punch of a bullet.

“Rac-Em-Bac has been around about a year to 18 months. The product we’re just introducing at this show is the Bow-Mag: a .357 or .38 bullet inside a polymer plastic carrier,” Royer said. “We designed, tested and tweaked it and it’s exactly what we wanted.”

The Bow-Mag is new to the ATA Trade Show, and Royer is new to the show circuit as well. To say he is excited is an understatement.

“This is the first show I’ve ever been to and it’s been elbow to elbow,” Royer said. “Everybody is smiling and happy about this product. What more could you want?”