Day 3, 3:05 p.m. | VIP Show Launches 2013 ATA
The first-ever VIP (Very Innovative Products) runway show kicked off the 2013 ATA Show in style, as reported by Archery Time. Celebrities modeled Robinson Outdoor Products' game-changing innovations including new technology for scent control, garments and safety.
In addition to its new Trinity Scent Control Technology, the 1.5 series of gear and additions to its Sola line for women, ArcheryTime reported:
"Shattering conventional thought, Robinson introduced SpiderWebs, the first ever fully integrated safety apparel. SpiderWebs combines what Robinson Outdoor Products knows best, scent control and safety. Slip into a set of SpiderWebs and be treestand ready."
For the full story and product pics, click here.
Did You Know?
The ATA estimates that in 2004, archery represented 7 percent of the more than $7.1 billion spent nationwide for outdoor equipment.