ArcheryTime reports that PRADCO Outdoor Brands named John Skrabo Vice President of Marketing, effective immediately.

Skrabo’s more than 20 years of experience in the outdoors industry will be beneficial as he provides leadership and management oversight across PRADCO Outdoor Brands’ (POB) marketing organization and works closely with all of PRADCO’s fishing and hunting offices.

“John’s experience with marketing in the outdoor industry is vital to the growth of all of PRADCO’s hunting and fishing brands,” said Ron Ten Berge, POB President and General Manager. “He brings a sharp focus on hunting and fishing consumers and customer segments that is so essential to success.”