Day 3, 3:45 p.m. | PRADCO Outdoor Brands Hires New VP of Marketing
Skrabo’s more than 20 years of experience in the outdoors industry will be beneficial as he provides leadership and management oversight across PRADCO Outdoor Brands’ (POB) marketing organization and works closely with all of PRADCO’s fishing and hunting offices.
“John’s experience with marketing in the outdoor industry is vital to the growth of all of PRADCO’s hunting and fishing brands,” said Ron Ten Berge, POB President and General Manager. “He brings a sharp focus on hunting and fishing consumers and customer segments that is so essential to success.”Click here for the full story and photo.
Did You Know?
The ATA changed its name from AMADA to the Archery Manufacturers Organization (AMO) in 1965.