An Industry Giant's New Tree
The development of new technology has led to smart phones, digital camera with increasing numbers of megapixels and now, more realistic camouflage. Bob Robertson reports for Archery Time about how new technology has enabled Realtree to produce a pattern company founder Bill Jordan has always wanted.
The industry giant introduced their new Realtree Extra in brown or green at the 2013 ATA Trade Show in Louisville, Ky.
"This pattern not only looks good on the shelf, but also looks good in the woods," said Dodd Clifton, PR manager for Realtree. "This is the pattern Bill Jordan always has wanted to produce, but the printing technology was the big drawback. Since that problem has been solved, we have a great new pattern."
For the full story and a product photo, click here.
Did You Know?
In 2004, ATA estimated the average full-time dealers’ sales were $282,000.