Bushnell Lets the Truth Be Told
Bushnell unveiled its new Truth rangefinder, along with many other stellar products, at the 2013 ATA Trade Showin Louisville, Ky. Archery Time's Matt Coffey reports on this new lightweight, compact rangefinder that came about after Bushnell bought Primos last year.
"As you know, Bushnell acquired Primos in April 2012 and immediately we sat down and asked how we could incorporate Bushnell into the Primos mix and use what Will and Jimmy have built," said Paul Arnhold, public relations manager for Bushnell. "What we came up with was the Truth laser rangefinder."
For the full story and a photo, click here.
Did You Know?
The ATA estimates that 20 percent of sales outlets are full-time independent archery-only retailers.