Five Creative Marketing Campaigns from the 2013 ATA Trade Show
Some bowhunting enthusiasts liken the ATA Trade Show to Christmas, with its exciting atmosphere and all the new toys to see and try. But as Bowhunter Magazine reported for Archery Time, the presentation is often as important as the toys.
"At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch. As a part of our exclusive coverage of the 2013 ATA Show, we've put together five great marketing campaigns that made it to the trade show floor."
For the full story and photos, click here.
Did You Know?
The ATA estimates that 20 percent of all independent archery-only retailers account for 80 percent of all retail sales.