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You Are Here: Home » News » Press Releases » ATA Trade Show » Bushnell Awards Bill McRae Lifetime Achievement Award to Outdoor Writer John Barsness

Bushnell Awards Bill McRae Lifetime Achievement Award to Outdoor Writer John Barsness

Outdoor writer John Barsness is the recipient of the 2013 Bushnell Bill McRae Lifetime Achievement Award, as reported by Bushnell Outdoor Products for Archery Time.

Bushnell Outdoor Products established the Bushnell Bill McRae Lifetime Achievement Award to recognize the vast contributions the legendary writer and photojournalist made to the optics and outdoor industry during his 50-year career. Introduced in 2011, the annual award was established to both honor McRae and recognize current and future journalists who have made a profound impact in the industry.

"It is a pleasure to join Bushnell in recognizing a fellow outdoorsman who has not only contributed individually, but who has helped many others throughout his career. John has dedicated his career to covering the outdoor experience while educating countless readers along the way," said Bill McRae.

For the full story and a photo, click here.

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The ATA provided $40,000 to fund marketing research conducted by the Ohio Division of Wildlife, which used prize drawings to persuade bowhunters to purchase more antlerless deer permits.