Deer in the wild

ATA President/CEO: “National Deer Alliance Needs the Strongest Possible Leader”

ATA Staff September 4, 2015

The National Deer Alliance (NDA) announced September 4 that the organization is hiring its first CEO/president.This news comes one year after leaders within the outdoors industry formed the NDA, which serves as the unified voice of the modern deer hunter and guardian of North America’s wild deer, wildlife habitat and our hunting heritage. “A CEO is the final piece needed to move the NDA in the right direction and I know our industry can help greatly in finding a strong…

curb appeal small business

How Attractive Curb Appeal Can Boost Your Business

Cassie Scott September 3, 2015

Some archery shops are notorious for their, let’s say, sketchy appearances. Owners see a steady stream of people thanks to word-of-mouth marketing strategies and personal testimonies. Regular customers dismiss the gravel parking lot, rickety old building and faded shop signs because they’ve already discovered the product goldmine inside.But, chances are, you're losing potential sales from the customers you can't bring through the paint-chipped doorstep.Michelle Zeug, ATA…

Social media action

Social Media: Use the Right Platform for Best Results

Teresa Johnson August 31, 2015

When small businesses use social media, it’s not just about money. It’s about time, too. Archery retailers and manufacturers must ensure time spent on social media doesn’t come at the expense of time better spent selling bows, teaching lessons or designing new products. Your time is your money. How do you ensure it’s spent on the right social-media platforms?First, you must know your audience. Are you trying to reach parents who want to schedule their kids for archery…

00 hero- dong woo jang- photo james duncan davidson

Archery Meets Life in Epic TED Talk

Katelyn Rutland August 28, 2015

One great thing about going back to school is getting back to extracurricular activities. Afternoons of football, soccer, track, dance, cheerleading, music and –you guessed it – archery make long days in the classroom worth it.Sports like archery help students stay fit, set goals, make new friends and more. But for South Korean Dong Woo Jang, making bows after school was a means to survive.At a 2013 TED talk, Jang, then 15, spoke of the competitive,…

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