Ata attendeebrochure 2015 01 800x563

Check the 2015 ATA Show Dealer/Retailer Guide for Can’t Miss Events

Shannon Rikard November 21, 2014

The 2015 ATA Trade Show – the archery and bowhunting industry's largest and most inclusive show – will be in Indianapolis January 8 to 10 at the Indiana Convention Center. The ATA Show Dealer/Retailer Guide has mailed, and highlights many Show features you shouldn’t miss. With 8,000 attendees and more than 550 exhibitors covering 200,000 square feet of booth space, you can expect a busy show featuring the industry’s best and newest optics, cutlery, outdoor apparel, archery…

Scoring archery

USA Archery Memberships Skyrocket

Teresa Johnson November 20, 2014

COLORADO SPRINGS, Colo. - On the eve of "The Hunger Games: Mockingjay Part I" premiere, USA Archery has released membership statistics proving that archery interest has continued to increase dramatically since the premiere of "The Hunger Games: Catching Fire" in 2013, especially among women and teens. USA Archery, the sport's National Governing Body, has seen youth memberships increase 121 percent since November 2013. This is up from the previous two-year period, in which…

Katniss Everdeen

Why Knowing Katniss Everdeen Can Convert Teens Into Customers

Katelyn Rutland November 17, 2014

The third installment of “The Hunger Games” movie franchise, “Mockingjay” opens this Friday, Nov. 21. If the first two movies were any indication, this film will push unlikely customers into your shops. When that happens, knowing a little about the movie creates identification with new customers, builds rapport and improves your ability to make a sale. It’s essentially learning a language and using it when a teenager — inspired by these movies — walks…

Fried chicken ready to eat

What Does Fried Chicken Have In Common with Trade Show Scams?

Amy Hatfield November 6, 2014

I was recently assigned a story I’ve been assigned many times before: Write about Trade Show scams and the ATA’s official Trade Show service providers. “Official providers” are vendors who work with the ATA to offer Show services to ATA members. The ATA advises members to use these official providers for various reasons, one of which is because scads of scammers prey on trade-show goers. First, let me give scammers their due early in this article because — if nothing…

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