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ATA Board Meets, Makes 11 Important Decisions

Shannon Rikard July 31, 2014

“We begin at 8 a.m. today and adjourn Thursday at 2 p.m.,” said Scott Shultz, president/owner of Robinson Outdoor Products and chair of the Archery Trade Association’s Board of Directors. “What we do in between can be just another meeting or it can be the wildest, most impactful Board meeting we’ve ever had.” Shultz’s challenging and inspiring words opened the ATA’s Board of Directors meeting this summer, which was attended by most of the 18-member…

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4 Reasons You Can’t Miss the 2015 ATA Show

Shannon Rikard July 29, 2014

The ATA Trade Show returns to Indianapolis for its annual three-day run Jan. 8-10, 2015, marking its first visit to Indy since 2011. The Archery Trade Association’s leaders expect a balance of new and improved features will make the 2015 Show the biggest and best yet. Returning to Indy – the favored Show location based on ATA-member surveys – is a positive, much-anticipated move. Extra space, educational opportunities and customer-appreciation events also are slated. Here are four…

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How to Find Free Archery Pictures to Use for Advertising

Shannon Rikard July 25, 2014

Interesting photos on your store’s website can capture more attention than if you simply list specifics about your inventory, lessons and classes. When appealing to potential customers, you must show – not just tell – how much fun archery can be. You can and should explain that your shop’s recreational archery classes are fun, safe and beneficial. Photos reinforce those messages and add an extra dimension to your website or advertisements by helping customers imagine themselves…

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The Mule Deer Dilemma

Joe Bell July 23, 2014

I’ve bowhunted mule deer all over Western landscapes the past 10 years, traveling across several mountain states, including my own, Arizona, as well as Nevada, Colorado, Wyoming and New Mexico. Based on these on-the-ground assessments, as well as verbal and written assessments from wildlife managers, I’m baffled by the muley’s dwindling numbers. Strong deer numbers prevailed in some regions I hunted, with plenty of good bucks holding in pockets. In other areas, the population was…

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