Retail store insdie brighter

ATA Reveals New Name for Popular Retail Program

Katelyn Rutland October 2, 2015

The Archery Trade Association (ATA) unveiled a new name and brand identity for what was once called the Retail Archery Academy, a voluntary program for retailers who want to capture the recreational archery market. Since its inception in 2013, the program has expanded beyond recreational archery to include business practices for all archery and bowhunting businesses. Retail Growth Initiative, the program’s new name, accurately reflects the growth in program scope and retailer…

Social Media listening

Social Listening: Free, Easy to Do, and Critical to Your Growth

Teresa Johnson October 1, 2015

If you’re reading this article, you know social media are important. All the various platforms are critical to your business’s survival and growth. Likewise, good social content helps you reach new markets. But if you’re “doing social media” and only posting content, you might not be doing enough.Here’s the important question: Are you having a one-way social-media conversation, or a dialogue?One important component of social media often overlooked is…

Practice lessons

USA Archery Announces Updated Level 1 Instructor Course Material and Mobile Coach APP

ATA Staff September 24, 2015

COLORADO SPRINGS, Colo. – USA Archery announced today that its new Level 1 Archery Instructor Certification Course Materials and Mobile Coach APP have been launched, with the support of the Archery Trade Association.The Level 1 Archery Instructor Certification Program, the first step in certification for thousands of archery instructors nationwide, has been updated to include new program branding and improved course content.While the course will still maintain its original purpose and…

field for target parctice

Almost Any Facility Could Become An Archery Facility

Shannon Rikard September 21, 2015

A frequently asked question from people considering an archery park for their community is this: “Do I need a permanent, archery-only facility to start offering archery programs?”An archery-only facility isn’t necessary to kick-start archery programs in your town. In fact, almost any area – tennis courts, walking trails or fields used for soccer, baseball or football – can be used for archery.Photo Credit: Ryan KirbyAlthough it would seem an archery range…

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