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Birthday Parties or Not So Much?

Carolee Anita Boyles August 28, 2014

Archery retailers are always looking for unique ways to engage and involve new customers. Some shops are taking a page from the playbook that bowling alleys and skating rinks have used for years by offering birthday parties. Nicole Nash, program specialist for the Archery Trade Association (ATA), thinks all retailers should try birthday parties. “It’s all about trial and error,” she said. “Retailers will find out what works for them. Reaching out to new user groups is always…

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A Professional Hunter in Africa: What’s That Gig Like?

Michelle Zeug August 26, 2014

The ATA’s Michelle Zeug, who made the recent trip to South Africa along with ATA CEO/President Jay McAninch, offers a day-in-the-life look at the work of a professional hunter and the requirements it takes to become one.

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New P&Y President: We Must Work with the Archery Industry

Patrick Durkin August 22, 2014

Soon after the Pope & Young Club elected Jim Willems as its president March 2, he said it was time the Club moved forward and shifted focus away from issues that no longer matter to most bowhunters. Willems, a resident of Farmington, New Mexico, replaced Roger Atwood of Idaho. In his first statement as the P&Y Club’s president, Willems – a recurve shooter – put it this way: “Bowhunters today hunt with everything from self bows and flint to the latest compound with…

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What Does Fried Chicken Have In Common with Trade Show Scams?

Amy Hatfield August 18, 2014

I was recently assigned a story I’ve been assigned many times before: Write about Trade Show scams and the ATA’s official Trade Show service providers. “Official providers” are vendors who work with the ATA to offer Show services to ATA members. The ATA advises members to use these official providers for various reasons, one of which is because scads of scammers prey on trade-show goers. First, let me give scammers their due early in this article because — if nothing…

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