ATA 2015 Seminar

Show What You Know: Present an ATA Show Seminar

Shannon Rikard May 20, 2015

The ATA Trade Show’s Archery Academy – a morning seminar series – is a great place to learn tips for improving your archery business and to share your knowledge of the archery and bowhunting industry. The ATA will accept applications for seminar presenters for the 2016 Trade Show starting May 15. Now is the time to decide what seminar you’ll present to educate and inspire attendees. If you’ve developed innovative methods to maintain bows, market your business,…

Deer

NDA Hosts 2015 North American Deer Summit

Katelyn Rutland May 12, 2015

The Quality Deer Management Association’s (QDMA) inaugural North American Deer Summit took place in March 2014 to address growing concerns about whitetails and mule deer. Last week, 250 hunters, landowners, wildlife biologists and university researchers from across the country gathered in Louisville, Ky., to set measurable goals and priorities for the National Deer Alliance at the 2015 North American Deer Summit. Here’s how the Whitetail Journal sums up coservation and…

Mother's Day

One Archery Shop Gets Creative with Mother’s Day

Amy Hatfield May 8, 2015

Brian’s Archery Shop takes the prize for savvy marketing and creativity with its recent product promotion. Designed to capitalize on a holiday some archery shops dismiss — Mother’s Day — the New Hampshire shop has mom in mind. So what’s the special, holiday gift? An arrow bouquet, of course! Photo courtesy of Brian’s Archery Shop The shop’s email teaser reminds customers that this archery-themed bouquet will “definitely outlast real flowers.”…

Beararchery-youth

Bear Archery Summons Ghosts, Legends, Hearts and Families

Patrick Durkin May 6, 2015

Bear Archery’s marketing gurus invite bowhunters to “Walk Among Legends” in the company’s latest advertising campaign, which seizes the allure of Mom, Dad, Fred Bear and everyone’s first buck. Bear’s 2015 catalog, for example, shows a modern bowhunter crossing a field as Fred Bear’s “ghost” draws a bow from gray clouds above, both focused in the same direction. Meanwhile, on Page 33, a young boy crosses the field with his mother; he's…

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