decorative ideas

Archery Parties and Add-Ons Made Easy

Shannon Rikard June 2, 2015

Offering archery parties is undoubtedly an excellent way to maximize your archery shop’s shooting range and earn extra income. Just ask ATA member-retailers who, like bowling alleys and skating rinks, are making archery parties one of the many ways they engage and involve new customers. Michelle Zeug, ATA’s director of archery and bowhunting programs says any archery shop that offers archery parties should list vital party details on the store’s website. Your website will help…

Cooking by the camp fire

Hunt for Meat Can Provide Life’s Richer Moments

Patrick Durkin May 28, 2015

Editor's Note: This article originally ran in Wisconsin's Post Crescent. The article's author Patrick Durkin is a contributing editor for the Archery Trade Association.   MADISON – Most guest speakers try connecting to their audience with something obvious, like praising the hometown team that's eight days removed from the NCAA men's basketball championship game. But "MeatEater" author and TV/podcast host Steven Rinella seldom states the obvious.…

Bowfishing BOTE

Shops! Share It: Bowfishing Content to Kick Off Summer

Patrick Durkin May 26, 2015

Occasionally, some of the stories we post to archerytrade.org aren’t written for you, the ATA member. But, instead, are posted so the ATA member will “steal” the content to post to its shop’s Facebook page or website. The idea is for the ATA to help you build that relationship with your customer using web content that’s informative or engaging. A good content strategy for your social pages and website is really about one, simple thing: Constantly touch base with your…

ATA 2015 Seminar

Show What You Know: Present an ATA Show Seminar

Shannon Rikard May 20, 2015

The ATA Trade Show’s Archery Academy – a morning seminar series – is a great place to learn tips for improving your archery business and to share your knowledge of the archery and bowhunting industry. The ATA will accept applications for seminar presenters for the 2016 Trade Show starting May 15. Now is the time to decide what seminar you’ll present to educate and inspire attendees. If you’ve developed innovative methods to maintain bows, market your business,…

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