podcast bowhunting

Podcasts: A Growing Medium Used to Reach Archers and Bowhunters

Taylor Walston August 24, 2015

Most consumers use social media throughout their daily routine. After all, it’s one of the best sources for up-to-the-moment information, but you don’t have to be a social-media expert to reap the benefits of podcasts. A study by edisonresearch.com indicates podcasts account for nearly 26 percent of the time spent listening to audio content.Even more, bowhunting-related podcasts are on the rise, increasing the chance your shop may have a) customers who dig podcasts, and, b)…

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Four Steps for Building Your Business with Parks-and-Recreation Partners

Shannon Rikard August 20, 2015

If you’d like to reach new customers without buying advertising, consider forging a partnership with your parks and recreation department.Even shops with decades-deep business roots can’t reach every potential archer, especially those too intimidated to walk into a bow shop on their own. Word-of-mouth recommendations are the best advertising you can get. And with interest in archery still growing, parks and recreation departments can be strong links between archery shops and new…

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Archery In Alabama Is Sort Of a Big Deal

Patrick Durkin August 18, 2015

Seven years and 11 archery parks later, Alabama continues to impress ATA Board member Jimmy Primos with the way its towns, cities, counties, bowhunting clubs and state wildlife agency work together to make archery a community sport. As the ATA recently reported, Primos helped dedicate Alabama’s newest archery park Aug. 4 at Oak Mountain State Park in Pelham, south of Birmingham.  It’s the first archery park Alabama has built in one of its state parks.Jimmy Primos,…

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Artist Retells Cecil the Lion’s Story

Amy Hatfield August 15, 2015

It’s been 15 days since Zimbabwe officials announced legal proceedings to extradite Minnesota-native Walter Palmer, who’s facing charges for hunting and killing Cecil, a 13-year-old male Southwest African lion.By now, everyone in the hunting community knows about Cecil, who primarily lived in the Hwange National Park in Matabeleland North, Zimbabwe. In fact, it’s safe to say everybody in every community on the grid has heard Cecil’s story.In the wake of media…

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