Cam Newton Podcast?

Is QB Cam Newton Listening To a Podcast? Data Suggest It’s Quite Possible.

Katelyn Rutland October 23, 2014

More internet users are listening to podcasts, making it an increasingly effective marketing tool. The Pew Research Center  found 27 percent of internet users ages 18 and older downloaded or listened to podcasts in 2013, up from 21 percent in 2010 and 7 percent in 2006. Younger internet users, particularly those ages 18-29, are among the groups most likely to consume podcasts.  For more signs of a growing affinity for podcasts, look no further than Apple. In 2013 the company celebrated…

Katniss everdeen by delta105-d51esx9 800x450

Your Essential ‘Hunger Games’ Cheat Sheet

Shannon Rikard October 20, 2014

Whether you’ve read “The Hunger Games” trilogy, watched the movies, or simply heard of the series that’s credited with promoting archery to new audiences – especially teenage girls – it’s good to know the gist of the series and why it matters to the archery industry. The young-adult trilogy consists of “The Hunger Games,” “Catching Fire” and “Mockingjay.” The first two books were made into movies, with “Catching…

Big Buck Tags

Exhibitors: Improve Show Marketing With Big Buck Tags

ATA Staff October 15, 2014

One of the best ways to get your brand in the hands of Show attendees is through the ATA's coupon book, Big Buck Tags. The deadline to participate is October 29.  The book puts thousands of dollars into the hands of every retail shop attending the 2015 ATA Trade Show. It's designed to address exhibitor and retailer demands for exclusive discounts and Show savings. Big Buck Tags Means Trade Show Preference Points  New this year, the ATA will reward .5…

ATA Board

Kinsey’s Parker Elected to ATA Board

Patrick Durkin October 3, 2014

David Parker, director of sales and strategy for Kinsey’s, was elected in a recent special election to serve on the ATA Board of Directors through March 31, 2016. Parker will serve out the remaining term of Rich Krause, president/CEO of FeraDyne Outdoors Inc., who stepped down from the Board this summer. Parker was one of six candidates competing for the open seat on the 18-person Board, and won the election in a vote conducted by Board members. This is Parker’s first time serving on…

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