The-draw

“The Draw” Tells a Bowhunting Story That Often Goes Untold

Patrick Durkin April 19, 2015

Hunting is different things to different people. Everyone in this industry has been around hunting enough to know that. But when I finally set aside four-plus minutes to watch “The Draw,” a short film about bowhunting, I thought: “That’s it. Right there, that’s what hunting is to me.” The viewer never sees the deer in this video. Ha, that’s boring, right? Except it’s not. It’s perfect. The narrator mentions how hunting gives you time for “slow…

Homepage pic

What ESPN Teaches Us About Web Design

Amy Hatfield April 16, 2015

Most archery companies want a website that attracts and gathers potential customers and then gets them to do something: like buy a bow. But often, particularly with small business, a lack of resources, time and expertise make it difficult to keep up with user-preferences, which lead to users going elsewhere. One way to offset the lack of expertise is to watch what the big dogs are doing, identify the latest techniques used and then, yeh, basically copy them without shame. Earlier this month,…

archery park guide

41 Pages of Archery Park Know-How

Amy Hatfield April 15, 2015

The Archery Park Guide, developed by the Archery Trade Association (ATA), offers 41 pages detailing how to build a community archery park. The Guide includes site plans and recommendations, tips from city and state officials who have already built parks and case studies from a variety of different locations. Information on risk management and a breakdown of each park's amenities and costs (where available) are also features of this park guide.

Hires

In the News: Archery Is In, Booth Babes Are Out and Arizona Is Heating Up!

Amy Hatfield April 10, 2015

While archery is in, booth babes appear to be out (at least for one trade show). Trade-show, professional models, often referred to as booth babes on the trade show circuit, are hired by exhibitors to lure show attendees to booths, most notably used (it appears) in the tech industry.  Fortune.com reports that attendees of tech-related trade shows and conferences have begun to complain about show models. From the Consumer Electronics Show to Mobile World Congress, booth…

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