Trade show entry

2016 ATA Trade Show Registration Reminder

ATA Staff October 5, 2015

The ATA and our more than 550 Trade Show exhibitors would like to thank you for your membership and for supporting the archery and bowhunting industry's trade association. As an ATA member, you are granted access to the 2016 Trade Show in Louisville, Kentucky, January 5-7. The ATA Trade Show is the only order-writing event featuring broad and deep representation from the industry’s top manufacturers. We encourage you to cash in on special show incentives and discounts you won’t…

Retail store insdie brighter

ATA Reveals New Name for Popular Retail Program

Katelyn Rutland October 2, 2015

The Archery Trade Association (ATA) unveiled a new name and brand identity for what was once called the Retail Archery Academy, a voluntary program for retailers who want to capture the recreational archery market. Since its inception in 2013, the program has expanded beyond recreational archery to include business practices for all archery and bowhunting businesses. Retail Growth Initiative, the program’s new name, accurately reflects the growth in program scope and retailer…

Social Media listening

Social Listening: Free, Easy to Do, and Critical to Your Growth

Teresa Johnson October 1, 2015

If you’re reading this article, you know social media are important. All the various platforms are critical to your business’s survival and growth. Likewise, good social content helps you reach new markets. But if you’re “doing social media” and only posting content, you might not be doing enough.Here’s the important question: Are you having a one-way social-media conversation, or a dialogue?One important component of social media often overlooked is…

Practice lessons

USA Archery Announces Updated Level 1 Instructor Course Material and Mobile Coach APP

ATA Staff September 24, 2015

COLORADO SPRINGS, Colo. – USA Archery announced today that its new Level 1 Archery Instructor Certification Course Materials and Mobile Coach APP have been launched, with the support of the Archery Trade Association.The Level 1 Archery Instructor Certification Program, the first step in certification for thousands of archery instructors nationwide, has been updated to include new program branding and improved course content.While the course will still maintain its original purpose and…

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