ATA CEO/President Jay McAninch

ATA Talks Archery Growth At the 51st World Archery Congress

Amy Hatfield July 29, 2015

Archery Trade Association CEO/President Jay McAninch and staff members made the trek to Copenhagen, Denmark last week to represent the U.S. archery industry at World Archery Congress 2015, July 24 and 25.As interest in recreational archery and competitive archery continues to surge, the ATA’s commitment to cultivate its partnership with World Archery is firm. McAninch, who presented at the 51st Congress, reported on ATA’s efforts to grow archery in the U.S. The ATA CEO had…

Simonq

Must You Pay Facebook so Customers Can See Content You Share?

Teresa Johnson July 24, 2015

So there’s a popular misconception in the social-media universe that you must pay to “promote” your Facebook posts if you want your audience to see them.Wrong.Here’s the truth: Average Facebook engagement is generally somewhat low, as an overall percentage of likes. For example, the Archery 360 Facebook page has over 110,000 likes, but high-performing posts get maybe 1,200 likes and comments.However, “Reach” – which quantifies how many people SEE…

louisville council

ATA CEO Asked to Serve On Louisville ‘Think Tank’

ATA Staff July 22, 2015

What does the ATA have in common with the American Choral Directors Association? Well, aside from the fact that professionals from both lines of work must keep their instruments tuned, there’s something else: both associations have agreed to serve on a Louisville advisory council to improve tourism.According to “The Courier-Journal,” the Louisville Convention & Visitors Bureau is looking to improve its status as a meeting destination and legit locale for tourists.Karen…

Ap martin archery 2015

Fire Destroys Martin Archery’s Production Facility

Patrick Durkin July 11, 2015

A fire Wednesday night in Walla Walla, Washington, destroyed Martin Archery’s production facility, a 17,000-square foot building that housed the bow, paint and machine shop. Firefighting crews prevented the five-alarm fire from spreading to the company’s nearby 40,000-square foot office and storage building.When contacted Thursday, Martin Archery President Tracy Reiff expressed relief that no one was hurt. “The good news is that everyone is safe, and that’s what really…

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