curb appeal small business

How Attractive Curb Appeal Can Boost Your Business

Cassie Scott September 3, 2015

Some archery shops are notorious for their, let’s say, sketchy appearances. Owners see a steady stream of people thanks to word-of-mouth marketing strategies and personal testimonies. Regular customers dismiss the gravel parking lot, rickety old building and faded shop signs because they’ve already discovered the product goldmine inside.But, chances are, you're losing potential sales from the customers you can't bring through the paint-chipped doorstep.Michelle Zeug, ATA…

Social media action

Social Media: Use the Right Platform for Best Results

Teresa Johnson August 31, 2015

When small businesses use social media, it’s not just about money. It’s about time, too. Archery retailers and manufacturers must ensure time spent on social media doesn’t come at the expense of time better spent selling bows, teaching lessons or designing new products. Your time is your money. How do you ensure it’s spent on the right social-media platforms?First, you must know your audience. Are you trying to reach parents who want to schedule their kids for archery…

00 hero- dong woo jang- photo james duncan davidson

Archery Meets Life in Epic TED Talk

Katelyn Rutland August 28, 2015

One great thing about going back to school is getting back to extracurricular activities. Afternoons of football, soccer, track, dance, cheerleading, music and –you guessed it – archery make long days in the classroom worth it.Sports like archery help students stay fit, set goals, make new friends and more. But for South Korean Dong Woo Jang, making bows after school was a means to survive.At a 2013 TED talk, Jang, then 15, spoke of the competitive,…

podcast bowhunting

Podcasts: A Growing Medium Used to Reach Archers and Bowhunters

Taylor Walston August 24, 2015

Most consumers use social media throughout their daily routine. After all, it’s one of the best sources for up-to-the-moment information, but you don’t have to be a social-media expert to reap the benefits of podcasts. A study by indicates podcasts account for nearly 26 percent of the time spent listening to audio content.Even more, bowhunting-related podcasts are on the rise, increasing the chance your shop may have a) customers who dig podcasts, and, b)…

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