ATA Trade Show Survey, 2007

This study was conducted for the Archery Trade Association (ATA) to determine retailers’ attendance at and opinions on the ATA Trade Shows. Notable data outside of Trade Show survey questions found that annual sales among archery retailers from other outdoor equipment and products varies widely, but is skewed to the low end. The mean is 24 percent of a store’s sales. Most respondents among the overall sample (63%) prefer to receive information about the ATA Trade Show via postal mail; just over a fourth (28%) prefer email.

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