Trade Show Research

The ATA has funded various surveys and research to benefit the archery and bowhunting industry. The group has also published materials and information relevant to the industry. Research data and publications about the ATA's Trade Show are shown below. All materials are in the ATA's "News" section of its Web site.

Survey for the ATA Regarding Trade Show Attendees: Retailers, 2011

A Responsive Management Research Report


Survey for the ATA Regarding the Trade Show and Archery Advertising, 2009                

A Responsive Management Research Report


The Value of Exhibiting in a Downturn Market, 2009

A Tradeshow Week magazine survey found that not exhibiting at a major show during a slowdown may result in sales being negatively impacted during the recovery – or during an even more pressing time if there is a prolonged downturn.


What’s Working in Exhibiting, 2009

Skyline Exhibits and Tradeshow Week Magazine have teamed to provide this exclusive report on what works best in exhibit marketing. The report digs into core themes endemic to event marketing to find the best approach and latest strategies.


Survey for the ATA Regarding Trade Shows, 2007                                                

A Responsive Management Research Report


Selecting Sites for Trade Show, Parts I & II, Inside Archery, March 2006

Written by Denise Parker & Jay McAninch. Ever since the ATA staff began managing the trade show in 2003, we have used an open, systematic decision-making process to select show sites.


Selecting Sites for the ATA Trade Show, Part III, Inside Archery, July 2006  

Written by Denise Parker & Jay McAninch. In this article, we’ll detail how we evaluate cities for future shows. The process, in part, is based on the distribution of independent archery retail shops in the United States, past attendance patterns of our retailers/buyers, the degree to which each city can accommodate the show, and the costs of holding the show in each city.