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ATA’s Archery Academy Shifts Focus from Information to Profitable Implementation
The ATA’s Archery Academy centers on helping retailers and program leaders become certified archery instructors, and provides participants many options for next-step programming that keeps new archers and bowhunters coming back for more.
ATA’s “Explora Caza Con Arco” Aims to Boost Bowhunting Among Spanish-Speaking Populations
Earlier this year, the Archery Trade Association launched “Explora Caza Con Arco,” a Spanish version of the ATA’s popular “Explore Bowhunting” program.
ATA Joins Senior Administration Officials to Discuss Recreation Improvements
Senior officials from the U.S. Department of the Interior (DOI) and U.S. Forest Service met with more than 30 representatives of the outdoor recreation industry, including ATA President/CEO Jay McAninch and Jas. D. Easton, Inc. CFO and Vice President, Daren Cottle, at Shenandoah National Park April 24 to discuss improving visitor experiences on America’s public lands and waters.
World Cup Competition Comes to Easton’s Salt Lake Center
The Archery World Cup returns to the United States after a multi-year absence, landing at the Easton Salt Lake Archery Center in Utah, June 21-25.
Bilingual Students on Target for Conservation Education in Two Languages
Lewis and Clark Elementary serves kindergartners through fifth-graders in a multicultural environment, according to a U.S. Fish and Wildlife Service Tumblr blog. Many of the students speak Spanish, and some are new to English.
Federal Excise Taxes Boost Archery and Bowhunting
American hunters, shooters, archers and anglers contribute millions each year to improve fishing, boating, hunting and wildlife-associated recreation.
How to Generate Better Business at Your Archery Shop this Spring
Attract new customers and boost archery in your community with these eight ideas.