Peter Gussie has been at Midwest Cimmarron Archery in Richmond, Ill., since this family-run, archery-only store opened in 1993. Gussie represents the ATA Dealers Council on the ATAís Board of Directors, and he also serves as chair of the Dealers Council. He also serves on the Board's trade show, international relations, government affairs, and community archery program committees.
Midwest Cimmarron Archery employs Gussie and his parents full-time. It covers about 4,000 square feet, with about half used for an indoors range and half for the storeís sales floor. The operation also includes an outdoor 3D range laid out on 23 acres, and a static range with targets from 20 to 80 yards.
Gussie has been on the ATAís Dealer Council since January 2001. The Council elected him to represent the group on the ATA Board starting in 2002, the same year they elected him as the Council's vice-chair. He became the Councilís chair in 2008.
Gussie began working for Cimmarron Archery after graduating from McHenry County College in nearby Crystal Lake, Ill., in the early 1990s.
He said his priorities on the Dealers Council and ATA Board are to work with other ATA members to try to grow the industry. He explores every opportunity to bring more people into archery and make dealers more profitable.
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Through a matching grant program, the ATA is working in Kentucky to provide incentives to implement Explore Bowhunting in schools and communities.