Amy Hatfield, the ATA’s content strategist, oversees all content covering ATA programs, industry news, business and marketing trends, and consumer-focused online efforts that boost archery participation and awareness.
Amy helped the ATA revamp its communication and public-relations structure to emphasize content marketing in the online space. She also manages the organization’s traditional communication and visual assets, including ATA member, Trade Show and program promotional materials; and photography, email campaigns, film and design, and brand management.
Amy was formerly part of the public-relations team at the National Wild Turkey Federation (NWTF) before being promoted to web editor of NWTF.org. Before that she worked in the marketing and promotions division at the South Carolina Department of Agriculture.
Newspapers and networks, including Bloomberg.com, CBS News, Miami Herald, the New York Post, Field & Stream, The Huffington Post and Wall Street Journal have picked up story concepts that Amy pitched, or aggregated content from online platforms she managed.
Amy is a South Carolina native who lives with her husband, Mark, a certified wildlife biologist; and their 3-year-old son, Luke. They have two Labrador retrievers, Booyah and Piper; a small army of barn cats, led by Marbles and Dutch; five chickens and one unwanted, but thriving goldfish. Amy enjoys making different versions of homemade cornbread, fly-fishing for bass and bluegills in a farm pond where there’s no current to fight, and doing as little laundry and ironing as possible.
She was introduced to hunting when her dad took the family to the site of his first successful wild-turkey hunt. Her father cast Amy’s youngest brother as the wild turkey in a jubilant and energetic re-enactment.
Amy earned a bachelor’s degree in speech communications from the University of Georgia. She began her career in the financial sector at Merrill Lynch, Pierce, Fenner & Smith, where she obtained her Series 7 and 66 licenses. She wrote wealth-management reports based on company analysis and investment research; and she managed client relationships, which included trading securities on the NASDAQ and New York Stock Exchange.